Here’s Your 5-Step Marketing Plan for a Budget-Friendly Business Reopening

Marketing agency - St. Petersburg Tampa Bay Florida

Navigating your post-disaster marketing plan might be the biggest challenge for recovery (no matter what type of event occurs). The good news is that you don’t need an enormous budget to make it happen. With these five practical strategies, you can address each angle of reopening without overspending. Need an All-in-One Solution? For small businesses […]

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Marketing Maintenance: Perfect Time for a Fresh, New Look

rebranding and logo design - St. Petersburg, Florida

You may know that there’s something wrong with your brand identity, but can’t quite put your finger on it. It could be something that just cosmetic, or it could be something that goes much deeper. Refresh Versus Rebrand It takes years to build your brand identity, and you want to be able to maintain its […]

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Proposed Legislation May Restrict Legal Advertising

2020 legislative update_featured

A bill has passed through committee in the Florida House of Representatives (PCB CJS 20-02) that would restrict the advertising of legal services. According to Florida House staff analysis, these changes prohibit legal advertisements from containing certain terminology or use of protected health information. PCB CJS 20-02 passed a committee vote, now filed as H […]

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Zodiac Marketer: Aquarius

aquarius zodiac Astrology Marketing

by Nikki Devereux, Director of Account Management Our next zodiac sign is Aquarius: birthdays between January 20 – February 18. Aquarius is an air sign with the strengths of originality, being progressive, and being a humanitarian. A couple of Aquarius’ weaknesses are that they can be temperamental, uncompromising. We’ll explore ways these positive and negative […]

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Quick Tip: Brand Guidelines Begin with Internal Rollout

Branding design guidelines

by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

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Zodiac Marketer: Capricorn

zodiac marketer capricorn_featured

by Nikki Devereux, Director of Account Management Our next zodiac sign is Capricorn: birthdays between December 22 – January 19. Capricorn is an earth sign with the strengths of responsibility and discipline. A couple of Capricon’s weaknesses are speaking in a condescending manner and being a know-it-all. We’ll explore ways these positive and negative traits […]

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Quick Tips to Stay on Track with Your Marketing Resolutions for 2020

Tampa Bay marketing company

by Michael Premo, Content Strategist It’s so easy to lose motivation on those marketing resolutions made in January. Problem is that so many things are working against us that we just can’t keep up. This year, you can change that by using a few tips we’ve learned over the years. Start by Keeping It Simple […]

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Zodiac Marketer: Sagittarius

by Nikki Devereux, Director of Account Management Our next zodiac sign is Sagittarius: birthdays between November 22 – December 22. Sagittarius is a fire sign with the strengths: deep, honest and smart. A couple of their weaknesses are impatience and boastfulness. We’ll explore ways these positive and negative traits can be applied or avoided in […]

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How to Address the Creativity Squashers in Your Organization

Being creative is not a “luxury that you can’t afford.” It’s not just something for the dreamers, the wanderers, the artists. As a matter of fact, creative marketing is a differentiator, especially with all of the messaging that’s out there. It is essential to the lifeline of your business, and anyone who thinks creativity is […]

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Zodiac Marketer: Scorpio

by Nikki Devereux, Director of Account Management Our next zodiac sign is Scorpio: birthdays between October 23 – November 21. Scorpio is a water sign with the strengths: resourceful, brave, and passionate. Scorpio weaknesses are distrustfulness and jealousy. We’ll explore ways these positive and negative traits can be applied or avoided in marketing and business […]

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