Time to get in the spirit: Appreciating clients during the holidays

As the holidays approach, we usually think about special connections with other people. We commonly think of friends and family first, but other relationships — even those of a commercial nature — may be very important as well. Providers of professional services are unique in the level of intimacy they have with their clients. That’s […]

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Florida Bar gets it right with social networks

The Florida Bar Association surprises me on a regular basis… but rarely in a good way. Over the last couple years, there has been a lot of discussion in the legal marketing community about client testimonials – those that appear in directories like Avvo and social networks like LinkedIn. The rules on advertising prohibit testimonials, […]

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Try social networking – for business and pleasure

Social Media social media marketing

Almost everyone in business has heard how important it is to “network.” But for many people, the idea of making the rounds at the local chamber of commerce luncheon isn’t at all appealing. Now, thanks to online social marketing, it’s easy for anyone to make hundreds (if not thousands) of contacts. Whether or not you’re […]

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Plan to get your money’s worth

time saving tips_featured

It’s planning season!  The next few months at the agency will be spent planning for our clients’ 2010 marketing initiatives. A key component of the marketing plan is the media in which their advertisements will appear. In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your […]

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PR: Brand management help from your media friends

Public Relations PR firm - Tampa Bay Florida

What thoughts are stirred when you hear the term, “public relations?” You might think of press releases. Or more imaginatively, maybe the image that comes to mind is a news conference — where a company spokesperson tries to put a positive spin on reports that their latest product is “unsafe for any use… and is […]

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Making the scene at trade shows

Tradeshow marketing - Tampa Florida

Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is striving for that “wow’” factor. With perhaps thousands of visitors — each of whom is a potential […]

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