Five Market Research Steps for New Product Development

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by Gloria Martinez, WomenLed Businesses release new products and services all the time. Unfortunately, though, many of them fail due to a lack of market research. Put simply, market research helps businesses gain valuable insights into the needs, wants, and preferences of their target audience. Without market research, you risk launching a product or service […]

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Want Happy Clients? Get to Know Them

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Happy clients are the people that fund your bankroll. You have to know who they are and how they think if you want to tailor your business to them. Not only can this give you insight on where to spend your advertising dollars, but knowing your clients will also help you be more accessible to […]

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Let’s Have a Focus Group!

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Good business decisions start by asking questions. Will there be much interest in a new product or service? Will a proposed marketing campaign strike a chord with customers? What do people truly think of your brand? A reasonably simple, and relatively inexpensive way to answer such strategic questions may be through a focus group. Unlike […]

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Marketing as a New Year’s Resolution

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Is one of your New Year’s resolutions to grow your business? To do more marketing? To be more strategic? To work smarter, not harder? You’re not alone! Each year, our phones start ringing on January 2nd, with clients ready to start off strong. If you need support to refresh your brand, launch that new website, […]

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What Makes a Survey Worthwhile?

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  We’re all familiar with the ubiquitous greeting, “How are you?” Instinctively, we understand the only socially acceptable answer is “I’m fine.” If someone is truly interested, he or she might place a hand on our shoulder, look into our eyes with a concerned expression, and say, “Seriously, how are you?” That’s how you should […]

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