Offline Marketing in the Digital Age

Business Public Relations

On this National Day of Unplugging, we remember the enduring power of traditional “offline marketing.” While digital marketing is undoubtedly crucial, offline strategies hold a unique charm, but more importantly, effectiveness, especially for B2B and professional services firms. Let’s rediscover the timeless tactics and unexpected benefits of offline marketing. Why Offline Marketing Still Matters Building […]

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Mastering Marketing: A Senior Entrepreneur’s Blueprint

marketing for entrepreneurs

By Gloria Martinez of WomenLed.org. In today’s dynamic business landscape, age is no longer a barrier to entrepreneurial success. In fact, it can be a valuable asset. As the world witnesses a surge in senior entrepreneurs, individuals with decades of experience are proving that it’s never too late to pursue one’s business dreams. However, launching […]

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Women’s Conference of Florida Recap 2019

Florida Women Entrepreneur

by Nikki Devereux, Director of Account Management I attended the Women’s Conference of Florida for the second time, and it was just as awesome as that first time two years ago. There’s so much energy, positivity and inspiration surrounding everyone in the room, it’s contagious. Being general admission and going it alone, while it may […]

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Budget Season Coming Soon!

Stack of $100 bills

I know, it’s still summer and I’m writing about marketing budgets. How about this? Instead of writing about budgets, I could write about something fun, like branding and networking. But we wouldn’t get to do any of those fun things without a budget. Am I right? So, let’s talk budgeting for your marketing and I […]

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Volunteering Builds New Skills

volunteering and leadership_newsletter copy

For many years, Pinstripe has been committed to causes that are close to our hearts. Our own personal and professional growth can be tied directly to the many organizations that provide valuable services for our community. And, because of this, we have gained so much. Leadership Each opportunity with a nonprofit organization places us in […]

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Women’s Conference of Florida Recap

women leaders event

We attended the Women’s Conference of Florida this fall – what an incredible experience. We walked into the Marriot Waterside Hotel on a bright and sunny Thursday morning, full of anticipation. As we walked through registration, we saw other faces full of excitement, anticipation, and hope. And boy, we were not disappointed. The first presentation […]

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Setting Client Expectations

setting client expectations marketing

You’re talking to a prospective client. How would you present the work your company does? What might you say about your company’s productive efficiency. How responsive are you to client needs? What would you say about the professionalism of your staff? How important is corporate responsibility? We’d guess our readers always answer these questions exactly […]

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Avoid Industry Jargon in Customer Communications

clear communication_featured

Some days ago, an acquaintance shared his recent experience breaking in a new hair stylist. She asked how previous barbers cut his hair, specifically which of two cutting implements was preferred. He didn’t quite catch the first option but heard “shears” for the second. Thinking of the shearing tool used on sheep, he chose that, […]

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If I Have to Go to One More Happy Hour…

networking_featured

Networking always seems like it revolves around a happy hour or cocktails in a conference room with some finger foods. These events can be effective in bringing people out to mingle but really lose their luster after a while. Below are a few networking ideas that stray from the traditional “bring your business cards” happy […]

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Building a Reputation Through Volunteering

Ginger Reichl

“Oh! I know Ginger!” My team often hears that phrase while talking with people at events around Tampa Bay. When the topic of work comes up, and they mention Pinstripe Marketing, they frequently get that response. Years ago, after hearing dozens of those exclamations, our former creative director joked, “Geez, we should have buttons!” A […]

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