Women’s Conference of Florida Recap 2019

by Nikki Devereux, Director of Account Management I attended the Women’s Conference of Florida for the second time, and it was just as awesome as that first time two years ago. There’s so much energy, positivity and inspiration surrounding everyone in the room, it’s contagious. Being general admission and going it alone, while it may […]

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Budget Season Coming Soon!

Stack of $100 bills

I know, it’s still summer and I’m writing about marketing budgets. How about this? Instead of writing about budgets, I could write about something fun, like branding and networking. But we wouldn’t get to do any of those fun things without a budget. Am I right? So, let’s talk budgeting for your marketing and I […]

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Volunteering Builds New Skills

volunteering and leadership_newsletter copy

For many years, Pinstripe has been committed to causes that are close to our hearts. Our own personal and professional growth can be tied directly to the many organizations that provide valuable services for our community. And, because of this, we have gained so much. Leadership Each opportunity with a nonprofit organization places us in […]

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Women’s Conference of Florida Recap

women leaders event

We attended the Women’s Conference of Florida this fall – what an incredible experience. We walked into the Marriot Waterside Hotel on a bright and sunny Thursday morning, full of anticipation. As we walked through registration we saw other faces full of excitement, anticipation, hope. And boy, we were not disappointed. The first presentation was […]

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Setting Client Expectations

setting client expectations marketing

You’re talking to a prospective client. How would you present the work your company does? What might you say about your company’s productive efficiency. How responsive are you to client needs? What would you say about the professionalism of your staff? How important is corporate responsibility? We’d guess our readers always answer these questions exactly […]

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Avoid Industry Jargon in Customer Communications

clear communication_featured

Some days ago, an acquaintance shared his recent experience breaking in a new hair stylist. She asked how previous barbers cut his hair, specifically which of two cutting implements was preferred. He didn’t quite catch the first option but heard “shears” for the second. Thinking of the shearing tool used on sheep, he chose that, […]

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If I Have to Go to One More Happy Hour…

networking_featured

Networking always seems like it revolves around a happy hour or cocktails in a conference room with some finger foods. These events can be effective in bringing people out to mingle, but really lose their luster after a while. Below are a few networking ideas that stray from the traditional “bring your business cards” happy […]

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Building a Reputation Through Volunteering

“Oh! I know Ginger!” My team often hears that phrase while talking with people at events around Tampa Bay. When the topic of work comes up and they mention Pinstripe Marketing, they frequently get that response. Years ago, after hearing dozens of those exclamations, our former creative director joked, “Geez, we should have buttons!” A […]

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Relationship Building for Business and More

Relationship building is a fundamental facet of life – we meet people, we connect with them, we become friends with them. Building relationships happens over time, and as time goes by, acquaintances become friends through common interests and shared experiences. Perhaps we’ve known a person long enough to have watched their children grow or were […]

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Join us for a legal marketing presentation and social

Tampa Bay law firm marketing

The Legal Marketing Association Tampa Bay City Group Presents: Get in the Game: The Gamification of Business Development with Jill Huse & Heather McCullough of Society 54 followed by Happy Hour Sponsored by Pinstripe Marketing We’ve all heard that many of the skills needed to develop business are counter to how attorneys are wired. But we […]

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