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Devereux Promoted to Director of Account Management

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Pinstripe Marketing is pleased to announce that Nikki Devereux has been promoted to director of account management. Her responsibilities include overseeing her creative team, client relations and account management, online marketing and media relations. She joined Pinstripe as project manager in February 2015.

Devereux also serves on the Planning Committee for Leadership St. Pete, as an advisor on the board of Society for Marketing Professional Services (SMPS), and as communications co-chair for the SMPS Southeastern Regional Conference. She also volunteers her time as a Big Sister in the Big Brothers Big Sisters program and is an accomplished fine artist with work featuring her photography and mixed media.

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing, Inc. is a full-service agency specializing in promoting professional services firms including law, finance, healthcare, engineering, technology and more.  Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com.

Society for Marketing Professional Services Announces 2018-19 Board

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Pinstripe senior project manager, Nikki Devereux, joins the Society for Marketing Professional Services (SMPS) board as Director of Communications for her third year. During the last three years, Devereux has worked with the SMPS board to enhance member experience via website improvements and streamlining of communications.

“Our board is constantly looking for ways to add value to the SMPS membership. The programs we offer are top notch both for educational purposes and for networking, a testament to the efforts of our board to present substantial events that provide opportunities for business and career growth,” says Devereux. “Last year we implemented some new programs and events and this year, we will streamline those events to make them even more beneficial for our members. As always, we welcome and encourage feedback and are looking for more involvement from our member base.”

The Society for Marketing Professional Services (SMPS) Tampa Bay is the only organization in the Tampa Bay area devoted to providing members in professional services industries with opportunities for education, networking with other A/E/C professionals, and career development. The majority of SMPS members are responsible for marketing, communications, and business development for companies in the architecture, engineering, and construction industry. By organizing presentations, panel discussions, socials, coffee meet-ups, and educational webinars, SMPS Tampa Bay hopes to serve the best interests of its members. Learn more at www.smpstampabay.com.

Pinstripe Book Shelf: Self-Made by Nely Galan

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Don’t Buy Shoes, Buy Buildings: Lessons from Self-Made by Nely Galan.  Back in October of 2017, the Pinstripe team attended the Women’s Conference of Florida (read the recap here.) One of the most memorable presentations of the conference was the very first one – Nely Galan. This vibrant, exciting woman gave us energy, confidence, and drive. We walked out of that room feeling empowered! She’s one of those people with an infectious energy – she makes you want to take your day by storm. Her parting gift to the entire audience – a copy of her book, “Self-Made: Becoming Empowered, Self-Reliant, and Rich in Every Way.” Needless to say, after that presentation, we couldn’t wait to read it.

Self-Made – The Woman

Nely Galan, daughter of hard-working immigrant parents, built her career on engendered hard work, positivity, and by learning from her mistakes every step of the way. She gave herself solid role models and was goal-oriented; she was constantly setting her goals and asking herself the question, “will this get me closer to my goal?” about every move she made. Sometimes she took a step forward through her decisions, and sometimes a step backward, but she always kept her eye on the target. She also continued to update her goals to keep up with her own growth – here is one important lesson from Nely: check in with your goals often – you may find that they change over time and as you grow.

Self-Made – The Book

Her book is essentially an expanded version of her presentation – each chapter contains a lesson or a self-realization goal and a series of stories from her own life explaining how she achieved or learned the lesson. Many of the chapters also feature stories about other women succeeding using similar techniques or approaches. Overall, the book is just like Nely, energetic and full of positivity.

A few lessons:

  • Channel a role model (even if you’ve never met them) – in tough situations, ask yourself, “what would Michelle Obama do?”
  • Buy buildings, not shoes – Nely is all about being smart with your money, in particular investing in real estate
  • Failures are lessons – don’t be afraid to fail
  • No matter where you come from or what your background, you can become a powerful, self-made woman
  • Revisit your goals often
  • Don’t rely on a hero or Prince Charming to save you or support you – be self-made!
  • Money doesn’t buy happiness, but it can offer freedom

One problem with a book being like a person is that Nely has a certain presence that is charismatic, her voice is uplifting, and her energy is palpable and contagious. The book alone would not have had the same impact if we had not seen her in action. I am not usually a self-help book reader, but Galan’s presentation compelled me, irresistibly, to read this book. So powerful were her words and spirit that even a skeptic was led to spend precious reading time on a genre outside of my preference. I was not disappointed, but not astounded either.

To sum up this review – if you like self-help books and need a boost of positivity and energy, I recommend reading this book. If you can see Nely Galan presenting in person to supplement the book, even better. There are no Earth-shattering secrets, no profound lessons in this book. It is refreshing and fun to read, but it can get repetitive and reinforces many things we likely already apply to our daily lives – work hard, work smart, have confidence in yourself, and spend/invest wisely.

Devereux Selected to Leadership St. Pete Class of 2018

nikki devereuxPinstripe Marketing is pleased to announce that senior project manager Nikki Devereux was named one of the 40 professionals selected for the Leadership St. Pete Class of 2018. The class was introduced at the LSP Alumni Association holiday social on December 6th. Leadership St. Pete is one of the oldest leadership programs in America and its six-month experience is designed to be an intensive interactive program that promotes leadership in the St. Petersburg community. Alumni include Governor Charlie Crist, Mayor Rick Baker, Dr. Vivian Fueyo, Dean of the USFSP College of Education, Luke Williams, Assistant Chief of the St. Petersburg Police Department, and many more leaders throughout St. Pete.

Devereux holds a bachelor’s degree in psychology from City University of New York City College. She is also a freelance photographer and fine artist.

For additional information about Leadership St. Pete, visit www.stpete.com/lsp.html.

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Nikki Devereux Named Tampa Bay Business Journal Up and Comer

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Pinstripe Marketing Senior Project Manager, Nikki Devereux was named a Tampa Bay Business Journal Up and Comer, Class of 2017 by an independent panel of judges. She was chosen as one of 60 of her peers in the business community, out of a pool of more than 400 nominees. This is a group who do their best to make the Tampa Bay area the best community it can be. From leadership to community service, these Up and Comers are making the world a better place. We are proud of Nikki and look forward to cheering her on as she continues to do her best in work, life and community.

View the list of 2017 Up and Comers here.