Categories

Recent Posts

Society for Marketing Professional Services Announces 2018-19 Board

Nikki_SMPSBoard_news

Pinstripe senior project manager, Nikki Devereux, joins the Society for Marketing Professional Services (SMPS) board as Director of Communications for her third year. During the last three years, Devereux has worked with the SMPS board to enhance member experience via website improvements and streamlining of communications.

“Our board is constantly looking for ways to add value to the SMPS membership. The programs we offer are top notch both for educational purposes and for networking, a testament to the efforts of our board to present substantial events that provide opportunities for business and career growth,” says Devereux. “Last year we implemented some new programs and events and this year, we will streamline those events to make them even more beneficial for our members. As always, we welcome and encourage feedback and are looking for more involvement from our member base.”

The Society for Marketing Professional Services (SMPS) Tampa Bay is the only organization in the Tampa Bay area devoted to providing members in professional services industries with opportunities for education, networking with other A/E/C professionals, and career development. The majority of SMPS members are responsible for marketing, communications, and business development for companies in the architecture, engineering, and construction industry. By organizing presentations, panel discussions, socials, coffee meet-ups, and educational webinars, SMPS Tampa Bay hopes to serve the best interests of its members. Learn more at www.smpstampabay.com.

Pinstripe Book Shelf: Self-Made by Nely Galan

self made nely galan inspiration_news

Don’t Buy Shoes, Buy Buildings: Lessons from Self-Made by Nely Galan.  Back in October of 2017, the Pinstripe team attended the Women’s Conference of Florida (read the recap here.) One of the most memorable presentations of the conference was the very first one – Nely Galan. This vibrant, exciting woman gave us energy, confidence, and drive. We walked out of that room feeling empowered! She’s one of those people with an infectious energy – she makes you want to take your day by storm. Her parting gift to the entire audience – a copy of her book, “Self-Made: Becoming Empowered, Self-Reliant, and Rich in Every Way.” Needless to say, after that presentation, we couldn’t wait to read it.

Self-Made – The Woman

Nely Galan, daughter of hard-working immigrant parents, built her career on engendered hard work, positivity, and by learning from her mistakes every step of the way. She gave herself solid role models and was goal-oriented; she was constantly setting her goals and asking herself the question, “will this get me closer to my goal?” about every move she made. Sometimes she took a step forward through her decisions, and sometimes a step backward, but she always kept her eye on the target. She also continued to update her goals to keep up with her own growth – here is one important lesson from Nely: check in with your goals often – you may find that they change over time and as you grow.

Self-Made – The Book

Her book is essentially an expanded version of her presentation – each chapter contains a lesson or a self-realization goal and a series of stories from her own life explaining how she achieved or learned the lesson. Many of the chapters also feature stories about other women succeeding using similar techniques or approaches. Overall, the book is just like Nely, energetic and full of positivity.

A few lessons:

  • Channel a role model (even if you’ve never met them) – in tough situations, ask yourself, “what would Michelle Obama do?”
  • Buy buildings, not shoes – Nely is all about being smart with your money, in particular investing in real estate
  • Failures are lessons – don’t be afraid to fail
  • No matter where you come from or what your background, you can become a powerful, self-made woman
  • Revisit your goals often
  • Don’t rely on a hero or Prince Charming to save you or support you – be self-made!
  • Money doesn’t buy happiness, but it can offer freedom

One problem with a book being like a person is that Nely has a certain presence that is charismatic, her voice is uplifting, and her energy is palpable and contagious. The book alone would not have had the same impact if we had not seen her in action. I am not usually a self-help book reader, but Galan’s presentation compelled me, irresistibly, to read this book. So powerful were her words and spirit that even a skeptic was led to spend precious reading time on a genre outside of my preference. I was not disappointed, but not astounded either.

To sum up this review – if you like self-help books and need a boost of positivity and energy, I recommend reading this book. If you can see Nely Galan presenting in person to supplement the book, even better. There are no Earth-shattering secrets, no profound lessons in this book. It is refreshing and fun to read, but it can get repetitive and reinforces many things we likely already apply to our daily lives – work hard, work smart, have confidence in yourself, and spend/invest wisely.

Devereux Selected to Leadership St. Pete Class of 2018

nikki devereuxPinstripe Marketing is pleased to announce that senior project manager Nikki Devereux was named one of the 40 professionals selected for the Leadership St. Pete Class of 2018. The class was introduced at the LSP Alumni Association holiday social on December 6th. Leadership St. Pete is one of the oldest leadership programs in America and its six-month experience is designed to be an intensive interactive program that promotes leadership in the St. Petersburg community. Alumni include Governor Charlie Crist, Mayor Rick Baker, Dr. Vivian Fueyo, Dean of the USFSP College of Education, Luke Williams, Assistant Chief of the St. Petersburg Police Department, and many more leaders throughout St. Pete.

Devereux holds a bachelor’s degree in psychology from City University of New York City College. She is also a freelance photographer and fine artist.

For additional information about Leadership St. Pete, visit www.stpete.com/lsp.html.

leadership st. pete nikki devereux

Nikki Devereux Named Tampa Bay Business Journal Up and Comer

nikki devereux tbbj up and comers_news

Pinstripe Marketing Senior Project Manager, Nikki Devereux was named a Tampa Bay Business Journal Up and Comer, Class of 2017 by an independent panel of judges. She was chosen as one of 60 of her peers in the business community, out of a pool of more than 400 nominees. This is a group who do their best to make the Tampa Bay area the best community it can be. From leadership to community service, these Up and Comers are making the world a better place. We are proud of Nikki and look forward to cheering her on as she continues to do her best in work, life and community.

View the list of 2017 Up and Comers here.

East-West Shrine Game Wrap Up

media planning media buying

Saturday, January 21, 2017, marked the 92nd annual East-West Shrine Game and Pinstripe’s sixth year managing the advertising, social media, public relations, media credentials, pre-game and much more. While preparation for the game takes a couple months, the week leading up to it is an action packed time for us, and we love every moment of it!

 

Kicking off the week with a visit to the Shriners Hospitals for Children – Tampa with four busloads of all-star football players, coaches, team managers and other staff is incredible. We couldn’t think of a better way to remind ourselves and these young rising star football players what the Shrine Game means.

Monday am – We start the day by visiting the Game Office at the Tradewinds Hotel on St. Pete Beach. We check in with the staff there, pick up the most up to date rosters and practice schedules, and just say hi to all of our wonderful colleagues that make the Shrine Game possible.

Monday lunch – We collect and organize all of our media interview requests for the players and coaches. These have been arriving via text, phone call, email – any method the press can connect with us, they do! Our goal is to make sure the press gets what they want, but also that the players get exposure for the week – they’ve worked hard to get here and deserve some recognition for that.

public relations

Monday afternoon – Head over to Shorecrest Preparatory School football stadium, where the East Team practices. We set up our media table, where we distribute rosters, schedules, and check-in writers, photographers, and videographers who are approved for credentials to access the practice field and press box at the game. We even hand out mints and sunscreen, because we’re just thoughtful like that. You’d be surprised at how many people take advantage of both. We take photos and video of practice and post to all social accounts. After practice we pull players aside for in-person interviews with media, and give them instructions for radio and interview call-ins they will need to do in the evening. Later in the afternoon, we head over to St. Pete High football stadium for West Team practice, where we do the same thing that we did with the East Team.

Monday night – We all meet to go over media requests, recap the last two days, look at photos/video, and make sure we’re on track for the rest of the week. The whole team is always checking in with each other to make sure all bases are covered and to see if anyone needs help with anything.

Tuesday – Thursday – These days are much like Monday – we attend practices, connect with media, and make sure that social is alive with photos, updates, and fun, interactive posts to keep our fans engaged and make sure they can follow what is going on. Some of the players’ families are not able to attend the game, so our posts are their way of seeing what is going on during the week.

press release writing

Thursday, Friday, Saturday mornings – Prior to the week, we booked morning shows for the executive director of the game and the Shriners Hospitals patient ambassadors, so we attend these morning shows for support and guidance, as well as to connect with the patient ambassadors. This is our first time meeting them and it is always a pleasure!

Friday evening – We attend the banquet! The Shriners, players, coaches, and the Shrine Game team come together at Tropicana Field for a night filled with food, awards, and celebration. The executive director of the game, Harold Richardson, presents the Pat Tillman Award. Pat Tillman was a professional football player who walked away from the game after the terrorist attacks of September 11, 2001 to join the U.S. Army and fight for our country. After just three years in the NFL, Tillman turned down a multi-million dollar contract offer from the Cardinals to enlist in the U.S. Army. He was killed during a mission in Afghanistan in 2004. This year the award, which recognizes the player who best exemplifies character, intelligence, sportsmanship and service, went to Air Force safety, Weston Steelhammer.

video production

Saturday – GAME DAY! Although kickoff is at 1pm, the Pinstripe team is at The Trop at 10am to set up the press box, go through the production schedule with the Rays video team, and get ready to provide last-minute media credentials at will call. We manage the pre-game pageantry, in-game video and graphics, half-time show, sideline photography, press statistics, MVP voting, the final game press releases, and more! It feels like we fit a month of work into a single day that lasts well into the night. It is a tremendous sense of satisfaction as we look out over the dark, empty Tropicana Field where just a few hours before, a hundred young football stars burst onto the field to play for their futures, for their families, for many of their own reasons, but most of all, for the millions of Shriners Hospitals for Children patients who benefit from the game.

IMG_0410

Page 1 of 3123