Here’s Your 5-Step Marketing Plan for a Budget-Friendly Business Reopening

Navigating your post-disaster marketing plan might be the biggest challenge for recovery (no matter what type of event occurs). The good news is that you don’t need an enormous budget to make it happen. With these five practical strategies, you can address each angle of reopening without overspending. Need an All-in-One Solution? For small businesses […]

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Simple Website Updates: Add a Survey on Your Home Page

The Value of a Survey Your website is the most effective advertising tool you can have. It drives more traffic to your business and provides valuable resources for current and potential clients. Any additions or updates that you can do to improve the overall user experience will increase your visibility and credibility. Did you know […]

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Zodiac Marketer: Aquarius

aquarius zodiac Astrology Marketing

by Nikki Devereux, Director of Account Management Our next zodiac sign is Aquarius: birthdays between January 20 – February 18. Aquarius is an air sign with the strengths of originality, being progressive, and being a humanitarian. A couple of Aquarius’ weaknesses are that they can be temperamental, uncompromising. We’ll explore ways these positive and negative […]

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Quick Tip: Brand Guidelines Begin with Internal Rollout

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by Michael Premo, Content Strategist Graphic designers and the marketing department aren’t the only ones that need to know how to steer your brand in the right direction. If you want to maintain your brand’s integrity, you need to start from within.   Maintaining Brand Identity You already know that your brand is more than […]

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Pinstripe Answers: How Do I Fix a Bad Online Review?

online reputation management_featured

by Michael Premo, Content Strategist This is a question we get asked about a lot. Getting rid of a bad review is not easy, but there are ways to fix it, all of which depend upon where it’s at and your level of interaction. Many of our clients are in the professional services industry. They […]

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Rebranding? Let’s Talk About Your Logo

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Every company, from Fortune 500 to a small family-owned business, goes through a period when their brand needs a new look—a brand refresh. It’s such a major undertaking that often gets delayed until it starts hurting the bottom line. That’s how powerful your logo is. People associate your products and services with it on both […]

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Zodiac Marketer: Capricorn

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by Nikki Devereux, Director of Account Management Our next zodiac sign is Capricorn: birthdays between December 22 – January 19. Capricorn is an earth sign with the strengths of responsibility and discipline. A couple of Capricon’s weaknesses are speaking in a condescending manner and being a know-it-all. We’ll explore ways these positive and negative traits […]

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How to Address the Creativity Squashers in Your Organization

Being creative is not a “luxury that you can’t afford.” It’s not just something for the dreamers, the wanderers, the artists. As a matter of fact, creative marketing is a differentiator, especially with all of the messaging that’s out there. It is essential to the lifeline of your business, and anyone who thinks creativity is […]

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Video Interview Tips

More and more companies are placing video interviews on their websites. So, chances are sooner or later you may end up on the interview side of a video, especially if you are a thought leader or executive in your company. If this sounds like the last thing you want to be doing, you are not […]

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Zodiac Marketer: Scorpio

by Nikki Devereux, Director of Account Management Our next zodiac sign is Scorpio: birthdays between October 23 – November 21. Scorpio is a water sign with the strengths: resourceful, brave, and passionate. Scorpio weaknesses are distrustfulness and jealousy. We’ll explore ways these positive and negative traits can be applied or avoided in marketing and business […]

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