Problem Solvers: What Do I Do When Someone Gives Me a Bad Review?

online-reputation-management-google-reviews_featured

Pinstripe Problem Solvers answer your most desperate questions about marketing. In a pinch? Email us your problem, and we’ll help you find an answer. “Pinstripe, help! I checked my Google Reviews this morning, and there it was—a one-star review! I remember the client and have NO IDEA what I did wrong.” First of all, don’t […]

Read More…

Pinstripe Answers: How Do I Fix a Bad Online Review?

online reputation management_featured

by Michael Premo, Content Strategist This is a question we get asked about a lot. Getting rid of a bad review is not easy, but there are ways to fix it, all of which depend upon where it’s at and your level of interaction. Many of our clients are in the professional services industry. They […]

Read More…

Truth in Advertising: Wonder Woman’s Lasso of Truth

marketing lasso of truth_billboard

Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

Read More…

Employees Are Also Brand Ambassadors, Not Just the Executives

brand ambassadors_billboard

Pinstripe has seen, all too often, the mistakes people make when posting on social media. Everyone makes mistakes. We get it. Some mistakes are minor, like the usual typos and a forgotten word or two, while others take on a whole other dimension that can cause a firestorm of negative feedback. Then, even worse, it […]

Read More…

Online Reputation Management Refresher

reputation management_newsletter_featured

For many years, we have helped brands build and maintain their online reputations. The key has been consistency and doing a few things well, as opposed to trying to do everything poorly. Taking control of your online reputation is more important today than it has ever been. The amount of people relying on the internet […]

Read More…

So You Got a Bad Customer Review …

reputation management featured

Public and readily accessible customer reviews are a fact of life for today’s business owners. Whether focused on a specific industry such as reviews at Hotels.com or covering a wide range of companies (i.e. Google Reviews, Yelp … etc.) there are plenty of online sites that want consumers to rate satisfaction with a recent purchase. […]

Read More…

Six Steps for Managing Your Business’ Online Reputation

Tampa Bay online reputation management

There was once a time when you could have a bad day, justifiably lose patience with a customer, or unavoidably fail to deliver as promised, and those rare transgressions would be little noted nor long remembered. And anyone making it his life’s work to badmouth your business was readily identifiable and had to back up […]

Read More…

Marketing as a New Year’s Resolution

tampa bay marketing firm, advertising agency, web design

Is one of your New Year’s resolutions to grow your business? To do more marketing? To be more strategic? To work smarter, not harder? You’re not alone! Each year, our phones start ringing on January 2nd with clients ready to start off strong. If you need support to refresh your brand, launch that new web […]

Read More…

Tips on Using the Yoast SEO Plugin for WordPress

The Yoast plugin for WordPress is an incredibly useful tool that helps you improve SEO on your website. If used properly, in conjunction with great writing and relevant content, Yoast will assist in increasing the findability of your website and blog based on your chosen keywords for each page. Below are a few tips to […]

Read More…

The Positive Side of Negative Comments

Even the best businesses receive negative comments on social media. Sometimes it’s downright painful to read them, but remember: It isn’t personal. And there IS a bright side! Just as positive comments help us understand what we’re doing well, negative feedback can offer insights into areas for improvement. Social media platforms provide a forum for us […]

Read More…