Between You & Me: Confessions of a Comma Queen, by Mary Norris Book review by Michael Premo, Content Strategist In her book, “Between You & Me: Confessions of a Comma Queen,” Mary Norris, a long-time copy editor at The New Yorker magazine, has found a way to make reading about grammar interesting and fun. […]
A couple years ago the Pinstripe team attended an event hosted by American Advertising Federation of Tampa Bay. Held at the Art Institute of Tampa (always a wonderful place to visit), the event was called “An Evening With David Oakley: Stories from a life in advertising. By an award-winning creative director.” When you don’t know […]
I have never considered myself a creative person – at least in the traditional sense. I’m not a writer, designer, photographer, painter, songwriter or chef. In my career, I rely on my creative problem-solving abilities, and the “I know it when I see it” side of creativity when directing marketing projects, but I’ve always admired […]
Don’t Buy Shoes, Buy Buildings: Lessons from Self-Made by Nely Galan. Back in October of 2017, the Pinstripe team attended the Women’s Conference of Florida (read the recap here.) One of the most memorable presentations of the conference was the very first one – Nely Galan. This vibrant, exciting woman gave us energy, confidence, and […]
There are satisfied customers – those who have received their products or services and are content with their purchase; there are dissatisfied customers – those whose expectations have not been met; and then there are off-the-charts fans of your business – those clients who have received memorable, exceptional customer service and products. Can you think […]
Some colleagues and I recently shared a lively discussion about business and management books we defined as professional game changers. Many titles sprang to mind, with one clearly standing out: Uncommon Service by Frances Frei and Anne Morriss (Harvard Business Review Press). Each of us had devoured its simple brilliance and intriguing premise. Frei and […]
The content world we’ve created is a keyword-saturated mess of Google juice that is lacking a human connection – the thread that makes our stories honest and memorable. We talk about storytelling all the time – encouraging and helping our clients to be authentic and personal. But I know we also fall short. One of the […]
I’ve been invited to pitch for hundreds of pieces of business over the course of my career, and I’ve been fortunate to win a significant percentage of them. Our clients know that we don’t go into meetings with PowerPoint presentations or slick handouts – we’ve all suffered enough with death by PowerPoint.* According to Jon Steel, author of […]
Throughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses. I am honored to […]
Pinstripe Marketing president, Ginger Reichl, is featured the first edition of CRAVE Tampa Bay “The ultimate guide to woman-owned businesses.” The book is filled with gorgeous photography and inspiring words from some of Tampa Bay’s most dynamic entrepreneurs. Flip to any one of the 200 pages to find a great quote, song or words of wisdom. […]
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