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Ginger Interviewed for Black Enterprise Magazine

fengshui_newsI’ve been quoted in a wide variety of stories, and have had clients quoted in many, many more; but I can honestly say that I never thought I would be interviewed for a story that would appear in Black Enterprise Magazine. When  Yvelette Stines made a query about leveraging feng shui practices in the office, I had a very real example that I thought she could use and her readers would enjoy.

A few years ago, my friend Mindi offered to feng shui my office, and since I’m a “out of sight, out of mind” worker, my office is covered in piles. Every horizontal surface has a stack of job jackets, folders, magazines, newspapers, brochures, notes, lists and who-knows-what-else-is-in-there, I took her up on it. We started by taking everything out of the office – attempting to sort and purge as we went. With a copy of my personal bagua in-hand, Mindi started putting things back in the appropriate areas according to what things represented – mostly by color, but also by material/texture and imagery. We focused primarily on activating areas for wealth & prosperity, fame & reputation, good fortune, wisdom & knowledge, and career & life mission. That’s what business is all about right? Once everything was back together, I appreciated that everything had a place and the piles were (momentarily, at least) gone. Part organization, part spiritual, it just felt better in there.

Fast forward about three months and I’m having dinner with another friend. I chat with her about the feng shui, a variety of other topics, then we get around to work. I tell her that I’ve been busier in the last three months than any I can remember. More proposals, more inquiries, more work. She then points out, “You mean, in the three months since your office was feng shui’d?”

Whoa.

I shared this and more detail with Yvelette for her story, which she ultimately used. However it also reminded me that I need to get my office in shape again.

I have a feeling I am blocking my chi.

~ Ginger

Read the Black Enterprise piece here.

Tampa Bay public relations

Robyn Walters Wins 2013 Pinstripe Service Excellence Award

PSEA13_news

Ten years ago, as she was “aging out” of Ad 2 Tampa Bay, Ginger Reichl created the Pinstripe Service Excellence Award to recognize the most outstanding member of the organization. At this year’s ADDY Awards, that first recipient, Devon Pero, presented the 2013 award to Robyn Walters – the latest in a long line of accomplished professionals who continue to be leaders in the industry. They all make us very proud.

Pictured: Devon Pero (’03), Vinny Tafuro (’04), Tamara Whittaker (’11), Robyn Walters (’13), Kate Whatley (’08), Carl Vervisch (’07), Amanda Fisherman (’12), and Mike Compton (’09) Not pictured, Jeff Morrow (’05) and Jessica McDonald (’06)

Former Ad 2 President Robyn Walters Wins Pinstripe Service Excellence Award

Former Ad 2 Tampa Bay president, Robyn Walters, received the 2013 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 27 at the Cuban Club in Ybor City. Presented annually by past recipients, the award recognizes the Ad 2 member who demonstrates the most outstanding contributions to the organization, the advertising industry, and the Tampa Bay community.

“It is truly the highest honor to be recognized by local industry leaders, people you are blessed to say are your mentors and friends,” said Walters. “I am grateful to know each past recipient of the Pinstripe Service Excellence Award and there is no higher accolade than having my name next to theirs.”

robynwaltersWalters was recognized for her accomplishments including maintaining the chapter’s membership during the recession, managing several student initiatives including the mentorship program, internship speed dating event, and an AdTour of several local agencies. Under her leadership, Ad 2 earned first place in the National Ad 2 Public Service competition for their pro bono campaign for Starting Right, Now. She has held several positions on Ad 2’s board and is currently the education chair for AAF Tampa Bay and the National Ad 2 public service co-advisor. She is a programmatic solutions manager for Triad Retail Media and volunteers for several Tampa Bay non-profits.

“Robyn was nominated by several of her peers, illustrating how much they admire her,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “Her commitment to Ad 2, her employer and the advertising industry is only surpassed by her commitment to making Tampa Bay a better place through her service to charitable organizations.”

ABOUT AD 2 TAMPA BAY

Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32.  As a eleven-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more. For more information, please visit www.ad2tampabay.org.


Tampa Bay public relations

Pinstripe Marketing Keeps Agency-of-Record Status for East-West Shrine Game

Tampa Bay Marketing and PR Firm | Sports Marketing

Shriners Hospitals for Children has renewed its relationship with Pinstripe Marketing as the  agency-of-record for the East-West Shrine Game for the third year. The 89th Shrine Game will be held at Tropicana Field in St. Petersburg on January 18, 2014 and televised live on NFL Network.

Tampa Bay Marketing and PR Firm | Sports MarketingThe annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2013 game, 87 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

Pinstripe’s role includes print, outdoor, television and radio media buying, social media management, approving press credentials for more than 150 media representatives covering the practices and game, drafting and distributing press releases for more than 100 players and coaches, player press throughout practice week, local and national media relations to promote the game and hospitals, managing the press box, in-game graphics on the jumbotron, sideline photography and  the game day press conference.

Tampa Bay Marketing and PR Firm | Sports MarketingMore than just a game, the East-West Shrine Game has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children — Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with the hospital that will hopefully endure throughout their careers.

“Pinstripe Marketing is great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits,” said Harold Richardson, executive director of the East-West Shrine Game. “It’s a bonus that they’re also big college football fans.”

ABOUT SHRINERS HOSPITAL FOR CHILDREN

Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at ShrineGame.com. Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (Facebook.com/ShrineGame).

Tampa Bay public relations

Tampa Convention Center Selects Pinstripe Marketing

Tampa Bay Marketing and PR Agency

Pinstripe Marketing announced today that the Tampa Convention Center has developed a new relationship with the agency to manage advertising and marketing for the 600,000 square foot facility and its food and beverage locations.

The convention center is home to Tampa Bay’s largest events, including international auto and boat shows, conferences for the world’s largest companies, and the media center for the 2012 Republican National Convention.

The center also boasts two food and beverage locations including the Bay Bistro restaurant on the first floor featuring indoor and outdoor seating along the Riverwalk, and a flavorful menu that is uniquely Tampa. The Sail Pavilion is a 360 degree waterfront bar overlooking the beautiful Hillsborough River. Patrons are welcome by land or by sea on the public docks.

“We are very excited to work with the Tampa Convention Center team,” said Pinstripe president, Ginger Reichl. “As a meeting planner, I can appreciate the quality and flexibility of the center. We’re fortunate to have a facility that can attract events of this size and scope – it is one of our area’s best assets.”

 

ABOUT TAMPA CONVENTION CENTER

Centrally located on the sparkling waterfront of Tampa’s Hillsborough River, the Tampa Convention Center is dedicated to providing meeting planners, attendees and exhibitors a five-star resort experience. With its breathtaking views, extraordinary culinary team, professional concierge desk and easy access to area restaurants and attractions, the four-level, 600,000-square-foot convention center enjoys many of the attributes travelers look for in Florida’s finest facilities. For additional information, visit www.tampaconventioncenter.com.

Tampa Bay public relations

Pinstripe Marketing to Manage Public Relations for Cushman & Wakefield

Tampa Bay Marketing and PR Agency

Pinstripe Marketing is pleased to announce that Cushman & Wakefield, the world’s largest privately held commercial real estate services firm, has retained the agency to manage public relations for its West Central Florida region.

Cushman & Wakefield is Tampa Bay’s largest commercial firm with 2.9 million square feet leased and $1.2 billion in total 2012 volume.

“We are delighted to work with the professionals of Cushman & Wakefield,” said Pinstripe president, Ginger Reichl. “They have deep expertise in every sector of commercial real estate and proprietary research that provides unmatched insights of the local real estate market. Their brokers are an invaluable asset to the writers who cover commercial real estate and other business topics.”

 

ABOUT CUSHMAN & WAKEFIELD

Cushman & Wakefield is the world’s largest privately‐held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and management assignments. Founded in 1917, it has 253 offices in 59 countries, employing more than 15,000 professionals. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $3.7 billion in assets under management globally. A recognized leader in local and global real estate research, the firm publishes its market information and studies online at www.cushmanwakefield.com/knowledge.

Tampa Bay public relations