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Ginger Reichl Appointed District Advertising Competition Chair

nsac_news
Pinstripe Marketing is pleased to announce that its president, Ginger Reichl, has been appointed Chairperson of the National Student Advertising Competition (NSAC) for the Fourth District American Advertising Federation.

Each year, a sponsor provides students with a real-world case study and an outline over viewing its product and their current advertising plan. Students must learn about their product and research the brand’s competition in order to develop a new campaign plan for the company. The college chapter members then develop a 26-page marketing campaign and an accompanying 20-minute presentation. This new campaign strategy is then “pitched” by each team to a line of judges. The judge panel is comprised of professionals from the communications industry. Students from AAF college chapters from Florida and the Caribbean will compete in April 2014 and the winner will go on to compete at the national competition in June.

Ginger was a member of Florida State University’s NSAC team during her senior year in 1993 and says it was one of the best experiences of her college career. She later served as District 4 NSAC Chair for several years prior to taking a hiatus from board service.

“I have a big soft spot for advertising education and the NSAC,” said Reichl. “Working with the AAF, District leadership, and the team advisors is always rewarding, but seeing the student’s work always leaves me energized and inspired. These are the best of the best in the next generation of advertising professionals.”

The 2014 NSAC sponsor is Mary Kay.

Tampa Bay public relations

Team ‘PinStrike’ Supports SPCA Tampa Bay

bowling_newsThe “PinStrike” team put up some less-than-stellar numbers but took home the trophy for best dressed team at the 2013 SPCA Tampa Bay Pet Bowl on Saturday, July 13th. While the team struggled to score a mere 1314 points in three games (ok, we’re not bowlers) the event raised more than $15,000 to support the organization.

trophy

Best Dressed Team 2013

The Pet Bowl is one of our favorite activities each year and is the perfect kick-off to the Pet Walk season. The 2013 3K Pet Walk is Saturday, October 12th at Vinoy Park in downtown St. Petersburg.

See more photos from the event on Pinstripe’s Facebook page.

 

 

 

 

 

 

 

 

 

 

Florida Bar updates lawyer advertising rules

Ginger Reichl | Tampa Bay Marketing and PR Agency | Legal Marketing

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their web sites and social media, along with a few changes to the ad submission requirements. Pinstripe president, Ginger Reichl, spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how we’re helping our legal clients manage social media.

As more lawyers pursue social media to take advantage of the cost effectiveness and increased audience, our consulting services have expanded to help them stay in compliance. For instance, LinkedIn recently added “one-click endorsements” for skills and expertise. However, because Florida lawyers may not use the term “expert,” the attorney may run afoul simply allowing this segment on his/her profile. There are also considerations with recommendations, utilizing groups, even determining with whom to connect.

To find out more or to schedule a meeting to review the new rules, contact Pinstripe Marketing.

See the complete Florida Bar advertising rules story here.

Tampa Bay public relations

 

Pinstripe Summer Internships Available

MARKETING INTERN – St. Petersburg-based marketing firm is seeking an intern to learn the wide variety of roles available in an agency environment and to assist the agency president, project manager and art department on client projects.

Projects may include:

  • Participating in client meetings
  • Developing marketing plans for client initiatives or events
  • Managing the development of ad campaigns, web sites, social media plans, and other projects.
  • Writing, editing and distributing press releases
  • Reviewing marketing content.
  • Creating marketing presentations.

Requirements/Qualifications:

  • Junior or senior majoring in marketing, advertising, PR, communications or related study.
  • Cumulative GPA of 3.0 or above
  • Proficient in Microsoft Office suite (Word, Excel, PowerPoint, and Outlook). Adobe products (Photoshop and Illustrator) are a plus. Quick learner of software.
  • Available to work 20 hours per week (flexible hours)
  • Good communication and interpersonal skills
  • Strong organizational skills and attention to detail
  • Ability to work as a team or independently

Candidates must have a ‘hands on’, results driven, and innovative approach to implementing marketing initiatives. This person must be able to work and develop effective professional relationships.

Interested applicants must provide a cover letter and resume to intern@pinstripemarketing.com.

 

PRINT/WEB DESIGN INTERN – St. Petersburg-based marketing firm is seeking an intern to learn the wide variety of roles available in an agency environment and to assist the art department on client projects.

Projects may include:

  • Client meetings
  • Writing and reviewing creative briefs
  • Assisting the art department with concepts
  • Creating graphics for print and web use
  • Developing comps for client review
  • Updating social media
  • Creating web sites in WordPress
  • Incorporating Google Analytics into sites, running reports and analyzing results

Requirements/Qualifications:

 

  • Junior or senior majoring in graphic design or related study.
  • Cumulative GPA of 3.0 or above
  • Proficient in Microsoft Office suite (Word, Excel, PowerPoint, and Outlook), Adobe products (Dreamweaver, Photoshop and Illustrator), WordPress, FTP clients, etc. Quick learner of software.
  • Available to work 20 hours per week (flexible hours)
  • Good communication and interpersonal skills
  • Strong organizational skills and attention to detail
  • Ability to work as a team or independently

Candidates must have a ‘hands on’, results driven, and innovative approach to implementing marketing initiatives. This person must be able to work and develop effective professional relationships

 

Interested applicants must provide a cover letter, resume and link or PDF of portfolio to intern@pinstripemarketing.com.

Tampa Bay public relations

SPCA Tampa Bay Adopts Pinstripe Marketing

SPCA Tampa Bay, Pinellas County’s venerable animal welfare organization, has selected Pinstripe Marketing as the agency of record to manage marketing and communications as the organization launches several new initiatives.

Pinstripe, a St. Petersburg-based marketing and communications firm has a long association with SPCA — providing several pro bono projects for the organization over the years. Some of these include producing a 30-second TV spot promoting the SPCA Tampa Bay 3K Petwalk, and the SPCA’s “Adopt-a-Human” campaign.

“It’s always special when a favorite cause becomes a favorite client,” commented Pinstripe Marketing president Ginger Reichl. “SPCA Tampa Bay is launching some impressive initiatives this year and we’re proud to be a part of the communication effort.”

Familiarity with SPCA Tampa Bay will be a tremendous asset for Pinstripe in helping the 73 year-old animal care leader publicize Community Animal Connections — a new, unified series of initiatives aimed at keeping pets with their families and getting lost pets back to their homes.  Under this framework, Pinstripe will also design a comprehensive marketing strategy for new veterinary services from SPCA. The full-service center will combine high-quality care with various payment plans so local residents have more options in selecting healthcare for their pets. Additionally, Community Animal Connections will leverage strategic alliances with the Humane Society of Pinellas, Pinellas County Animal Services and wildlife-focused organizations to help ensure optimal outcomes for all animals in the area. As these developments take shape, Pinstripe will assume an integral role in promoting and communicating agency efforts.

“More than 27,000 animals faced homelessness in 2012.  That’s an enormous number of animals who need our help,” said Martha Boden, CEO of SPCA Tampa Bay. “We are relying on Pinstripe Marketing to help us connect with the community and inform the public of the services SPCA provides to keep pets in their homes.”

Even as Pinstripe “hits the ground running” with the Community Animal Connections initiatives, the agency will also help keep SPCA supporters aware of ongoing animal welfare activities including cruelty investigations, animal behavior training and pet-owner education.

About SPCA Tampa Bay

SPCA Tampa Bay has been a leader in humane care since its beginnings in 1940. All companion animals received by the SPCA are given a full medical and behavior evaluation. Animals that are medically stable and behaviorally sound are spayed/neutered (if they have not been altered previously) and put up for adoption. The animals remain available for adoption as long as their well-being doesn’t deteriorate. If that happens and the situation can be treated, an animal is removed from the adoption floor for treatment that can include medication, foster care and behavioral support. Animals with extensive medical issues that cannot be reasonably and humanely treated, those that do not respond to a treatment regimen and any that are behaviorally unsound are humanely euthanized. Approximately 10,000 animals a year are brought to the SPCA. Visit www.SPCATampaBay.org for more information.

Tampa Bay public relations