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Quick Tips to Stay on Track with Your Marketing Resolutions for 2020

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by Michael Premo, Content Strategist

It’s so easy to lose motivation on those marketing resolutions made in January. Problem is that so many things are working against us that we just can’t keep up. This year, you can change that by using a few tips we’ve learned over the years.

Start by Keeping It Simple

Because resolutions are goals, you have to treat them as such. Small, incremental steps are easier to achieve than big ones. Plus, it’s easier to monitor your progress. Smaller objectives lead to big changes, so plot out each milestone.

TIP: To make your resolution easier to achieve, break it down into objectives and milestones.

Let’s say that your resolution is to improve your digital marketing. Just remember that major changes to any marketing plan or process will take more time, energy and resources. That’s why smaller, more manageable steps will help you stick to your resolution throughout the year.

TIP: Take the time to reflect upon each milestone, so you can make adjustments.

This is simple enough, and you may be doing this already. But, what we fail to do is reflect upon each milestone. How did you get there? What’s next? What needs to change?

Deadlines Are Important to Keep

We all need a little motivation to keep our resolutions. One of the best ways to do that is by setting a deadline and sticking to it. No one likes the word—deadline—but it makes your resolution a priority. Any task, goal, or change without a deadline will get ignored or pushed away for other, more important tasks. Add these deadlines to your calendar.

TIP: Set a deadline to keep yourself motivated.

These are small changes, so the deadline shouldn’t feel like a weight around your neck. A deadline makes it important. Be realistic with your deadlines. If it needs to be adjusted, don’t beat yourself up over it. That just causes more anxiety.

TIP: Be realistic about your deadlines and adjust them when necessary.

Ask for Help

Your support network is critical to your success. Be open and honest with your coworkers and supervisors. This also works as motivation to follow through with your plan because you’ve made it public.

TIP: Let your coworkers and supervisors know about your resolutions.

Letting them know about your resolutions will allow them to serve as a support group, plus it gives you someone to reach out to for help or mentoring. Too often, we feel like we are on our own, which leads to apathy and even anxiety. When you share your struggles and successes, you make the journey that much easier.

TIP: Ask for help when you need it.

This will strengthen your relationships at work and build up resilience within your network. Following through on your resolutions for 2020 will build your confidence and strengthen your skill sets.

At Pinstripe, we strive to improve ourselves every year. That’s what keeps us creative—thinking of new and exciting projects for our clients. Our creative team consists of listeners and discoverers that have an innate ability to help you achieve your vision. We are part of your support network, so feel free to reach out to us with any help you need to keep those resolutions.