On International Women’s Day, Pinstripe president, Ginger Reichl, had the honor of returning to her alma mater to speak at the Florida State University Women in Leadership Conference. More than 600 community members and students attended the event at the Turnbull Conference Center on the FSU campus. Ginger’s presentation focused on the power of building […]
Bobbie Shay Lee was selected as the 2016 University of Rhode Island Vangermeersch Lecturer to present “Profit or Purpose: Looking Beyond the Surface”. In her address, the former NFL cheerleader told the stark truth about some cause-related marketing and how consumers can be well informed about purchasing products with ties to charitable organizations. A breast cancer survivor, […]
INBOUND features inspiring keynotes, innovative talks, educational breakout sessions, hands-on lessons and tons of networking. Join us (and 10,000+ new friends) in Boston from September 8th through the 11th to get inspired by Seth Godin, Daniel Pink, Brene Brown, and dozens more, including comedians Aziz Ansari and Amy Schumer. The event includes more than 170 […]
Throughout my career I have been asked a variety of questions about marketing and public relations from start-up entrepreneurs to Fortune 500 executives. I’ve always said that marketing is more art than science, but with some experience, I’ve determined some commonalities and things we can all employ to grow our businesses. I am honored to […]
I had the pleasure of chatting with Gary Ware on his Breakthrough Cocktail podcast this week. This episode focused on creating the career of your dreams, so we talked about my career path, how I chose advertising, how to network, creating work/life ‘balance,’ what I look for when hiring new talent and more during our […]
Radio St. Pete is a 24/7 online radio station focused completely on St. Petersburg, Florida, featuring music that fits our lifestyle, talk on the issues we care about most, and live coverage of the sports events that excite the community. I was first introduced to Joe Bourdow and Radio St. Pete almost four years ago […]
Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their […]
Bobbie Shay Lee talked with Washington Post journalist, Nia-Malika Henderson, about cause marketing campaigns and the importance of transparency to protect consumers when purchasing products to benefit a non-profit. While her efforts began with with the NFL’s Crucial Catch campaign it has grown into highlighting corporations who provide a percentage of purchases to non-profits. […]
One of the more valuable but perhaps underutilized benefits of living and working in St. Petersburg is the city’s Business Assistance Center. Developed to provide local companies with counseling, training, workshops, and help getting access to capital and credit, the BAC is a great resource for start-ups and established companies poised for growth. As St. […]
The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the […]
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