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Ginger Reichl Interviewed by Dean Logan with Job Talk RadioStPete

RSP
Radio St. Pete is a 24/7 online radio station focused completely on St. Petersburg, Florida, featuring music that fits our lifestyle, talk on the issues we care about most, and live coverage of the sports events that excite the community. I was first introduced to Joe Bourdow and Radio St. Pete almost four years ago when we started doing the PR for the East-West Shrine Game, which they broadcast online all over the world.

I was pleased to join Dean Logan last Saturday morning for his Job Talk with Dean Logan show, where we talked about Pinstripe, our clients, my personal journey to starting the business, and what I love most about St. Pete.radiostpete

You can listen to the complete interview here.

Check out the archive which includes Tiger Bay Club meetings, movie reviews, sports, and much more.

Tampa Bay public relations

Ginger Reichl presents at SMPS marketing bootcamp

Tampa Bay marketing firm | Professional speaker

Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.

How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens.  While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.

I was honored to join these talented professionals who covered the other five domain presentations:

  • Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
  • Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
  • Charles Colley, Director – Business Development, a5
  • Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
  • Michael Boccuti, Director – Sales and Marketing Systems Skanska USA

If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!

Hoo Rah!

Ginger

Tampa Bay public relations

Bobbie Shay Lee Discusses Transparency in Cause Marketing with Washington Post TV

Bobbie Shay Lee

Bobbie Shay Lee talked with Washington Post journalist, Nia-Malika Henderson, about cause marketing campaigns and the importance of transparency to protect consumers when purchasing products to benefit a non-profit. While her efforts began with with the NFL’s Crucial Catch campaign it has grown into highlighting corporations who provide a percentage of purchases to non-profits.

Bobbie Shay Lee

Bobbie Shay Lee

Bobbie Shay Lee

Pinstripe Tapped for St. Pete Arts Marketing Roundtable

One of the more valuable but perhaps underutilized benefits of living and working in St. Petersburg is the city’s Business Assistance Center. Developed to provide local companies with counseling, training, workshops, and help getting access to capital and credit, the BAC is a great resource for start-ups and established companies poised for growth.

As St. Pete continues to polish it’s global reputation as the premier city for the arts, the BAC has established the St. Petersburg Artists Resource Collaborative (SPARC), a resource specifically for the unique challenges that face arts businesses. The SPARC Exchange serves as a forum to identify, discuss and resolve issues and challenges that artists encounter.

When the members requested a forum about marketing, the city came to Pinstripe.

Project manager, Lyndsey Shaw, provided an overview of developing a marketing plan with specific examples better suited for a small arts business, including:

  • Executive summary
  • SWOT analysis
  • Target markets
  • Goals
  • Strategies
  • Tactics
  • Budget
  • Measurements

She then joined creative director Jeff Zampino on a panel moderated by Bob Devin Jones of Studio @620 to discuss several finer points of promoting an artist or gallery, particularly when budgets are small.

We are proud to live, work and play in St. Petersburg and we’re committed to helping the arts community as we push to integrate commercial art as another element of what makes our city great.

And if you’re in the area, stop by to see on the fabulous artists’ haven, The 600 Block!

Tampa Bay public relations

Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

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