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Legal Marketing Association Spotlight on Tampa Bay

Legal Marketing Tampa at Painting with a Twist

The Tampa Bay City Group of the Legal Marketing Association’s Southeastern Chapter was selected as the spotlight in the latest newsletter. I am so proud to be a part of this organization and to see the growth we’ve experienced over the last several years. Our leaders are among the best in the country and the excitement coming from this chapter proves it. If you’re interested in becoming a member, please visit the LMA site or contact me for more information!

 

CITY GROUP SPOTLIGHT:TAMPA BAY

This year the Tampa Bay City Group continues to focus on substantive programs, networking opportunities, and community service. We collaborated with the Orlando City Group to present programs by Tracy LaLonde of Akina on “Ten Tips for Effective Pitch Meetings,” LMASE circuit speaker David Freeman on “Secrets of the Masters,” and a video-conferenced ACC Value Challenge panel discussion.

Additional programs featured Emily Thall of Debevoise & Plimpton (sponsored by Dave Whiteside and Hubbard One) on “How to Better Manage Your Firm’s Experience,” and four-time Emmy Award winner Ren Scott’s presentation on “Using Video Effectively and Maximizing Your Web Marketing.”

We also drew upon the knowledge and experience of our own City Group members for programming. Kate Barth, Public Relations Manager at Carlton Fields, prepared the questions and moderated a media roundtable; and Ginger Reichl, President of Pinstripe Marketing, will co-present our November program on “Making the Most of Your LinkedIn Professional Profiles.”  We also continued our practice of holding a post-LMA Annual Meeting roundtable discussion for members to share information and best practices learned at the conference with members that were not able to attend.

Spring, summer, and holiday networking events for the year were planned to benefit organizations in our community. The Spring Networking Social at Painting With A Twist was a huge hit, and both financial and “wish list” contributions were made to SPCA Tampa Bay.

The Summer Social was held at the Tampa Bay History Museum and hundreds of school supplies were collected for the benefit of inner city students at Sawgrass Lake Elementary. At our Holiday Social in December, we will again collect donations for Toys For Tots.

However, the true highlight of the year has been the many new colleagues who have attended our meetings. As part of our ongoing initiative to recruit new members, we will again participate in the “Ultimate Mixer” with other Tampa Bay marketing professionals this fall.

Tampa Bay public relations

Helping bankruptcy lawyers break out of their shells

tradeshowPeople in marketing, advertising and communications are typically pretty extroverted. We have no problem walking into a room full of people we’ve never met and coming out with a new group of friends. It just comes naturally, and for that, we’re usually a well-connected bunch.

Perhaps it was for that reason I was asked to do a short presentation on networking at a reception for young lawyers at the National Conference of Bankruptcy Judges in Tampa this week.

It’s easy to coach the extroverts – approach individuals, ask about their ideal client, invite them for a follow-up coffee – there is rarely a situation that makes them uncomfortable.

But our poor, poor introverts. We have to start with the basics. Here is a bit of the homework I created for them:

  • Smile! Watch your body language. Don’t cross your arms or put your hands in your pockets. Put your phone away.
  • Ask questions and LISTEN – get your ice-breakers ready. One of the best networking questions is, “what kind of client is a good fit for you?”
  • Prepare ahead of time if you don’t think quickly on your feet – anticipate questions you’ll be asked and have answers ready
  • Introduce people who may not know one another, then ask for introductions

If you’re naturally introverted, find ways to get comfortable with networking
outside your practice area so you can give and get referrals. Become a well-rounded professional with participation in other business associations and civic organizations.

Throughout life, you have likely heard, “you only get out of it what you put into it.” This is particularly true of membership in organizations. You will always find the most value when you serve as a leader or part of a committee. The time and commitment is always worth it.

  • Bar Associations / Sections
  • Professional Associations (NACBA, ABI)
  • Local Business Groups and Programs
  • Chambers of Commerce
  • Leadership Programs
  • Young Professional Associations
  • Alumni Associations

Non-Profit and Social Organizations

  • Arts
  • Animal Welfare
  • Community Service
  • Environmental
  • Sports Clubs

Particularly with non-profit service, it is important to select organizations and causes you are passionate about. Authenticity is essential and will allow you to stay motivated to serve.

Many people believe networking is simply attending events and collecting business cards. The best way to build a network is to become a connector. By looking for opportunities to connect others, people will begin to see you as a well-connected and trusted advisor.

  • Write a few notes on the back of their business card
  • Hand write ‘pleasure to meet you’ notes
  • Connect on LinkedIn
  • Invite to coffee (“I’d like to learn more about what you do so I can keep my ears open for opportunities”)
  • Send articles, reports, links and invitations to other events

Diane Darling’s How To Work a Room is a particularly nice graphic to illustrate how to network effectively. And one of my favorite books is, Never Eat Alone.

Then again, I’m an extrovert.

Tampa Bay public relations

Ginger Reichl discusses online reputation management with 8 On Your Side

In my online reputation presentation, I ask participants to Google themselves and see what they find. Google their name. Google their brand. Google the terms they want to be known for.

When a local news anchor wanted to do a story about online reputation, she went to Google to find a subject matter expert to interview. And that’s where she found me. For online reputation in Tampa Bay, my name was associated with nearly every result on the first three pages, so she figured I might know what I was talking about!

The interview covers the basics on reputation monitoring and management. Please contact me if you’d like a complimentary consultation.

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in the AEC industries. Services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, content development and public relations. For more information, please visit www.pinstripemarketing.com or call 727-214-1555.

Tampa Bay public relations

Southeast Entrepreneurship Conference

Southeast Entrepreneur Conference 2011I’ll be joining a distinguished list of speakers at the 2011 Southeast Entrepreneurship Conference hosted by the University of Tampa on April 1st. My topic is the popular Online Reputation Management presentation. Many of the attendees are current or recent students, so I hope I can keep up with their knowledge of search engine optimization and social media practices!

I presented at this conference last year and left re-inspired about being an entrepreneur. It’s so easy to be consumed by the daily tasks and stress that comes with owning your own busiTampa Bay public relationsness – we need a shot in the arm once in a while.

What we do is hard, but we wouldn’t have it any other way.