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‘Talking Tech’ is subject for May 25 program at The Tampa Club

A half-day program titled “Talking Tech: Communicating in the 21st Century” is scheduled from 8 a.m.-1:30 p.m., Wednesday, May 25, at The Tampa Club, 101 E. Kennedy Blvd. # 4200, in Tampa.

Featured speakers are Ginger Reichl of Tampa Bay advertising agency, Pinstripe Marketing, who will talk about online reputation management; Bryan Marks of Irvin Steel, who will discuss the benefits of implementing digital signage and texting; and, Greg Schmitzer of MadMobile, who will talk about using mobile applications to reach a highly targeted audience

The keynote address will be given by Joe Hice of Moffitt Cancer Center. He will speak about the future of social media and how to wrap it all up in a strategic communications plan for any organization.

The program is being jointly presented by the Tampa Bay Chapter of the International Association of Business Communicators and the Tampa Chapter of Florida Public Relations Association.

Cost for FPRA and IABC members is $75. Non-members pay $89. The student price is $59. Breakfast, lunch and parking are included in the registration. The registration deadline is 11 a.m., Friday, May 20. Space is limited, so walk-ups cannot be guaranteed. Admission at the door, if space is available, will be $99.

For more information or to register, visit www.iabcTampaBay.com or www.fpraTampaBay.org. The phone number for the Tampa Club is (813) 229-6028.

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

Tampa Bay public relations

Pinstripe Marketing president presents Online Reputation Management seminar for American Institute of Architects Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, is a featured speaker for the American Institute of Architects (AIA) Tampa Bay Chapter Principals Roundtable on October 29.

Reichl’s presentation, Online Reputation Management: Leveraging the Web to monitor and manage your reputation, will highlight several tools to monitor search engine results for companies and individuals, methods to leverage online public relations, blogs and social media as part of a personal communications plan. She will also offer suggestions to actively control the information available on the Web.

Additional information is available at www.aiatampabay.com

Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that has extensive experience in the architecture, engineering and construction industries. She has worked with start-up organizations, mid-sized companies and Fortune 500 enterprises to develop compelling campaigns.

Tampa Bay public relations

Pinstripe Marketing president presents Online Reputation Management seminar for Product Development and Management Association

Pinstripe Marketing president, Ginger Reichl, will be the keynote speaker at the Product Development and Management Association (PDMA) Tampa Bay chapter meeting on March 22.

Reichl ‘s presentation, Online Reputation Management: Leveraging the Web to monitor and manage your reputation, will highlight several tools to monitor search engine results for companies and individuals, methods to leverage online public relations, blogs and social media as part of a personal communications plan. She will also offer suggestions to actively control the information available on the Web.

March 22, 2010
6:00 p.m.

Quorum Hotel Tampa
700 N. Westshore Blvd.
Tampa, FL 33609

PDMA Members: $10
Non-Members: $20
Students: $10

Additional information is available atwww.pdma.org/tampabay

Reichl is the president of Pinstripe Marketing, a full-service marketing and communications agency that has extensive experience in high technology industries and channel marketing. She has worked with start-up organizations, mid-sized companies and Fortune 500 enterprises to launch new products and to build effective marketing campaigns for mature product lines.

Tampa Bay public relations

Pinstripe Marketing president presents marketing seminar for architects

Building the BrandPinstripe Marketing president, Ginger Reichl, is the first presenter in a series of roundtable workshops for firm principals hosted by the Tampa Bay chapter of The American Institute of Architects (AIA). Her presentation, entitled Building the Brand: Tools for Marketing Your Architecture Firm, is a guided discussion about the power of developing a distinct brand and marketing tactics to grow architecture practices.

“The AIA understands the unique challenges that face firm owners, and marketing is an area of consistent concern for many of them,” said Reichl. “A recent study indicates that the industry is showing signs of recovery, so it is important that firms prepare to contend in what will be an increasingly competitive marketplace.”

Building the Brand: Tools for Marketing Your Architecture Firm

AIA Tampa Bay Headquarters
200 N. Tampa Street
Suite 100
Tampa, FL 33602

Date: Friday, February 27, 2010
Time: 11 a.m. – 2 p.m.

Register at http://www.aiatampabay.com or by calling 813-229-3411.

Pinstripe Marketing is a Keystone Partner and Allied Member of The American Institute of Architects.

Tampa Bay public relations

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