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Ginger Reichl to present branding and marketing seminar to architects at AIA Tampa Bay

Pinstripe Marketing president, Ginger Reichl, is the first presenter in a series of roundtable workshops for firm principals hosted by the Tampa Bay chapter of The American Institute of Architects (AIA). Her presentation, entitled Building the Brand: Tools for Marketing Your Architecture Firm, is a guided discussion about the power of developing a distinct brand and marketing tactics to grow architecture practices.

“The AIA understands the unique challenges that face firm owners, and marketing is an area of consistent concern for many of them,” said Reichl. “A recent study indicates that the industry is showing signs of recovery, so it is important that firms prepare to contend in what will be an increasingly competitive marketplace.”

Building the Brand: Tools for Marketing Your Architecture Firm 
AIA Tampa Bay Headquarters
200 N. Tampa Street
Suite 100
Tampa, FL 33602

Date: Friday, February 26, 2010
Time: 11 a.m. – 2 p.m.

Register at or by calling 813-229-3411.

Pinstripe Marketing is a Keystone Partner and Allied Member of The American Institute of Architects.

Tampa Bay public relations

And that’s a personal brand.

“A brand should strive to own a word in the minds of the consumer.”  It’s one of the key messages in Al and Laura Ries’ book, 22 Immutable Laws of Branding.  I use this gem in every marketing and branding presentation I give, with national examples (Volvo, FedEx, Nordstrom) and a few locals (Beef O’Brady’s, Beltz & Ruth, Dr. Monticciolo).  The idea of owning a word can be applied to personal branding as well.

Walter Cronkite owns the word trust.

The important part of owning a word is that it has to be true. You can’t just say your product is safe. You can’t just say it will be there overnight. You can’t just say you’re fair and balanced. It has to be true.

Walter Cronkite became an American icon when he took over the CBS Evening News in 1962.  Known for his slow, steady, authoritative delivery and his unerring standards of responsible and ethical journalism, Walter’s voice is associated with the country’s most significant events of two decades. He ended each broadcast with his trademark, “And that’s the way it is,”  except when it followed an opinion.

It is hard to imagine opinion or commentary that isn’t delivered as news.

Uncle Walter died today at the age of 92.  He owns the word trust.  And I don’t think anyone will ever take it from him.

Tampa Bay public relations

Ginger Reichl participates as guest panelist at SCORE / Open by American Express Small Business Conference

Pinstripe president, Ginger Reichl, was invited to participate as a panelist at the Small Business Conference hosted by SCORE and Open by American Express on Friday, June 26, 2009.

The event featured one-on-one business coaching from a local SCORE counseling, workshops addressing key success areas such a financial and business planning and marketing in a difficult economy.

Ginger participated on a panel with three other Tampa Bay business owners to share their experiences, suggestions for success and speedbumps to avoid.

“The Speed Coaching seminar was great way to see all that SCORE has to offer. But almost as important it was a great networking event and even motivational to be around so many entrepreneurs learning from and sharing with one another,” said Charles J. Parker, COO of My Marketing Department and a conference attendee.

Tampa Bay public relations