For large organizations, moving quickly is not recommended, and in some instances, it’s nearly impossible to do. For this reason, it is important to have a Crisis Communications Plan in place before a crisis strikes. When the pandemic hit in March of 2020, many businesses were scrambling to understand what was going on and how […]
Category: Public Relations
Problem Solvers: What Do I Do When Someone Gives Me a Bad Review?
Pinstripe Problem Solvers answer your most desperate questions about marketing. In a pinch? Email us your problem, and we’ll help you find an answer. “Pinstripe, help! I checked my Google Reviews this morning, and there it was—a one-star review! I remember the client and have NO IDEA what I did wrong.” First of all, don’t […]
Crisis Communication Planning: Why It’s Important
by Nikki Devereux, Director of Account Management In light of the current COVID-19 pandemic, we have the perfect illustration of why it’s a good idea to have a crisis communication plan in place for your company—large or small. You probably have many stakeholders who are wondering what will happen as this crisis unfolds, from customers […]
Kaitlyn Zeitler Wins 2019 Pinstripe Service Excellence Award
Ad 2 Tampa Bay’s immediate past president, Kaitlyn Zeitler, received the 2019 Pinstripe Service Excellence Award at the American Advertising Federation – Tampa Bay Chapter’s ADDY Awards held on February 20 at Tabella’s at Delaney Creek. Presented annually by past recipients, the award recognizes the young professional who demonstrates the most outstanding contributions to Ad […]
Pinstripe Answers: How Do I Fix a Bad Online Review?
by Michael Premo, Content Strategist This is a question we get asked about a lot. Getting rid of a bad review is not easy, but there are ways to fix it, all of which depend upon where it’s at and your level of interaction. Many of our clients are in the professional services industry. They […]
Pinstripe Pro-Am Race Team for Kart 4 Kids
As part of our ongoing campaign to support local non-profits, Pinstripe chose Kart 4 Kids as our beneficiary for 2019. Each year the Kart 4 Kids team hosts a Pro-Am kart race to raise money for Johns Hopkins All Children’s Hospital. More about that later. After meeting with the Kart 4 Kids team to determine […]
Public Relations: Be Honest, Be Authentic
Over the years, we’ve seen many public relations disasters, both in Hollywood and in our own backyard. Some were handled quickly and with compassion, while others not so much. We have even seen major corporations and CEOs suffer the fate of PR mismanagement. Some are still trying their best to regain consumer confidence. You may […]
Public Relations Need to Be Transparent, Like Wonder Woman’s Jet
Transparency is a very important policy for any public relations campaign. In this article we find a connection between transparency and Wonder Woman’s jet. According to Wikipedia, it all started with an invisible plane that first appeared in 1942. Over the years, that plane evolved into a jet with the ability to travel almost three […]
Budget Season Coming Soon!
I know, it’s still summer and I’m writing about marketing budgets. How about this? Instead of writing about budgets, I could write about something fun, like branding and networking. But we wouldn’t get to do any of those fun things without a budget. Am I right? So, let’s talk budgeting for your marketing and I […]
The Combined Power of Public Relations and Search Engine Optimization
Most people don’t associate public relations (PR) with search engine optimization (SEO), but if you play your cards right, PR can lead to great SEO. In fact, sometimes we undertake PR activities with the specific goal of increasing SEO for ourselves or our clients. Help a Reporter Out (HARO) Every day, HARO sends out several […]