Categories

Recent Posts

Pinstripe Marketing Keeps Agency-of-Record Status for East-West Shrine Game

Tampa Bay Marketing and PR Firm | Sports Marketing

Shriners Hospitals for Children has renewed its relationship with Pinstripe Marketing as the  agency-of-record for the East-West Shrine Game for the third year. The 89th Shrine Game will be held at Tropicana Field in St. Petersburg on January 18, 2014 and televised live on NFL Network.

Tampa Bay Marketing and PR Firm | Sports MarketingThe annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2013 game, 87 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

Pinstripe’s role includes print, outdoor, television and radio media buying, social media management, approving press credentials for more than 150 media representatives covering the practices and game, drafting and distributing press releases for more than 100 players and coaches, player press throughout practice week, local and national media relations to promote the game and hospitals, managing the press box, in-game graphics on the jumbotron, sideline photography and  the game day press conference.

Tampa Bay Marketing and PR Firm | Sports MarketingMore than just a game, the East-West Shrine Game has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children — Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with the hospital that will hopefully endure throughout their careers.

“Pinstripe Marketing is great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits,” said Harold Richardson, executive director of the East-West Shrine Game. “It’s a bonus that they’re also big college football fans.”

ABOUT SHRINERS HOSPITAL FOR CHILDREN

Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at ShrineGame.com. Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (Facebook.com/ShrineGame).

Tampa Bay public relations

Shrine Game Hospital Visit

Perhaps our favorite event of the year is the East-West Shrine Game players’ visit to Shriners Hospital for Children – Tampa. The guys have an opportunity to play with the patients and their siblings, illustrating exactly why the game’s tagline is More Than Just a Game.

Our role may be public relations and getting the media to the events of the week, but nothing could possibly bring us more joy than the experience of this day each year. We are so fortunate.

These videos do an excellent job of capturing the magic of the day.

See additional photos of the hospital visit, practices and the game on the Shrine Game Facebook page.

Tampa Bay public relations

Shrine Game Hospital Visit

Perhaps our favorite event of the year is the East-West Shrine Game players’ visit to Shriners Hospital for Children – Tampa. The guys have an opportunity to play with the patients and their siblings, illustrating exactly why the game’s tagline is More Than Just a Game.

Our role may be public relations and getting the media to the events of the week, but nothing could possibly bring us more joy than the experience of this day each year. We are so fortunate.

These videos do an excellent job of capturing the magic of the day.

See additional photos of the hospital visit, practices and the game on the Shrine Game Facebook page.

Tampa Bay public relations

Pinstripe Selected as Shrine Game PR Firm

Pinstripe Marketing, a full-service marketing and communications agency based in St. Petersburg, Florida, was selected as the public relations and social media marketing agency for the legendary East-West Shrine Game® to be held at St. Petersburg’s Tropicana Field on January 19, 2013 televised live by NFL Network.

The annual East-West Shrine Game, originated in 1925, and is the longest-running college all-star football game in the country featuring some of the highest-rated NFL draft prospects. Since the inception, 62 East-West Shrine Game alumni have been inducted into the Pro Football Hall of Fame and from the 2010 game, 52 are currently active on NFL rosters. At the East-West Shrine Game, NFL scouts and coaches have an opportunity to assess the future stars of the National Football League.

More than just a game, it has emerged as a showcase for up and coming NFL talent, but more importantly, the players come together for the beneficiary of the event, Shriners Hospitals for Children. As part of their experience, players and coaches visit Shriners Hospitals for Children Tampa, where they get to spend time interacting with the kids and developing a philanthropic relationship with Shriners Hospitals for Children that will hopefully endure throughout their careers.

“We selected St. Petersburg to host the game because this community supports Shriners Hospitals for Children “ Tampa and is home to our international headquarters,” said Harold Richardson, Executive Director, East-West Shrine Game, “Pinstripe Marketing was a great fit for us because they know the market, they’re very involved in the community, and they have a proven track record of working with non-profits. It’s a bonus that they’re also college football fans.”

About Shriners Hospital For Children
Shriners Hospitals for Children is a health care system of 22 hospitals dedicated to improving the lives of children by providing pediatric specialty care, innovative research, and outstanding teaching programs for medical professionals. Children up to age 18 with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care and receive all services in a family-centered environment, regardless of the patients’ ability to pay. Information about the game can be found online at ShrineGame.com. Follow the East-West Shine Game on Twitter (@Shrine_Game) and Facebook (Facebook.com/ShrineGame).

About Pinstripe Marketing

Pinstripe Marketing, Inc. is a full-service agency specializing in promoting professional services firms including law, finance, healthcare, engineering, technology and more.  Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design and public relations. For details about Pinstripe, please visit pinstripemarketing.com. Follow Pinstripe on Twitter (@PinstripeMktg) and Facebook (Facebook.com/PinstripeMktg) for the latest news.

Tampa Bay public relations

Ginger Reichl discusses online reputation management with 8 On Your Side

In my online reputation presentation, I ask participants to Google themselves and see what they find. Google their name. Google their brand. Google the terms they want to be known for.

When a local news anchor wanted to do a story about online reputation, she went to Google to find a subject matter expert to interview. And that’s where she found me. For online reputation in Tampa Bay, my name was associated with nearly every result on the first three pages, so she figured I might know what I was talking about!

The interview covers the basics on reputation monitoring and management. Please contact me if you’d like a complimentary consultation.

Tampa Bay public relations