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Cushman & Wakefield Multifamily Practice in the News

Tampa Bay real estate PRCushman & Wakefield’s capital markets practice is among the most successful in the country, helping clients buy and sell investment properties including apartment and condominium complexes. While multifamily construction has been outpacing single family homes, and both domestic and foreign investors are showing more interest in the market, the Pinstripe PR team has had success offering their professionals as sources for capital market stories.

Here are a few recent clips featuring Byron Moger, Executive Director, Capital Markets:

Pricey, posh, tiny apartments rule Tampa Bay’s big-money rental boom in the Tampa Bay Times

The housing bust “changed a lot of people’s perspective on home ownership. … They’re thinking it’s certainly not the piggy bank it was, and they feel like there’s less incentive to tie one’s self down,” said Byron Moger, a multifamily executive director for commercial real estate brokerage Cushman & Wakefield. “They’re paying a little more, but the lifestyle is better for them and the trade-off is worth it. … It’s as much about lifestyle as economics.”

 

Luxury condos go from recession doom to boom in the Tampa Bay Times

The few condo developers today cater largely to the upper crust: Bliss, an 18-floor tower proposed for near St. Petersburg’s Beach Drive, will offer nothing below $800,000. Some of the new luxury apartments rising around the bay area might also get converted to condos if prices continue to soar.

“It’s in the back of the minds of developers building high-rise rentals, for sure,” said Byron Moger, executive director of Cushman & Wakefield’s multifamily advisory group. “But the prices have to get to the point where they make sense. And we’re probably not there yet.”

Foreign real estate investors funnel millions toward Tampa Bay as South Florida market overheats in the Tampa Bay Times

Commercial brokers said the stream of foreign cash toward Tampa Bay will likely continue as investors, both foreign and stateside, look for dollar signs outside the “sexy six”: New York, Los Angeles, San Francisco, Boston, Seattle and Washington, D.C.

As competition in those gateway markets for real estate has intensified, financiers have turned toward cities like Tampa, where the investment stone has yet to be squeezed dry.

 

Apartments, condos get a bigger piece of the construction pie in the Tampa Bay Business Journal Byron Moger, an executive director at Cushman & Wakefield, said most of the new construction is in apartments rather than condominiums. Empty-nesters, young professionals and immigrants are adding to the population of renters in Tampa Bay.

Some of the shift can also be attributed to new conditions in post-recession Florida. “People no longer look at houses as storehouses of value with lots of potential appreciation,” Moger explained. “Plus it’s harder to buy houses — you need more down payment. Sometimes a lack of liquidity makes it easier for people to rent.”

 

The Cove sells for $50 million at auction in the Tampa Bay Business Journal “This sale was always meant for auction,” Moger said. “The transparency in the process is very important to the seller. Anyone who’s qualified can bid. It’s live online. Someone might complain afterwards, but it’s right there in front of you. You could’ve hit the button [to raise the bid]. The other advantages are the certainty that it will sell and the high probability that the sale will close.”

 

Multifamily has local real estate market hopping in the Tampa Bay Business Journal

 

Cushman & Wakefield announces two Pinellas apartment transactions in the Tampa Bay Business Journal

 

Brandon apartments trade for $52.7 million in the Tampa Bay Business Journal

Contact us to see if the Pinstripe PR team is the right fit for your company.

Tampa Bay public relations

Cushman & Wakefield Gets World Cup Fever

Even our most buttoned-up clients can’t resist World Cup fever. When the US Team played their final game in the first round of groups at noon on a Tuesday, employees across the country came down with cold. But many companies hosted viewing parties to celebrate the team, and the Tampa office of Cushman & Wakefield was no exception. The Pinstripe public relations team invited WFLA News Channel 8 and Fox 13/My Fox Tampa Bay to visit the office and chat with some of the brokers as they cheered the team to… a tie.
Tampa Bay public relations

ARCO/Murray Breaks Ground for Great Bay

Tampa Bay architecture engineering construction PR firmPinstripe Marketing effectively promoted ARCO/Murray Construction’s ground breaking for Great Bay Distributors’ new 267,787-square-foot headquarters which will feature a cold storage beer warehouse, hospitality/event facilities, corporate offices, maintenance and more. ARCO/Murray is one of the country’s premier construction firms with extensive experience in cold storage. Great Bay is Florida’s largest Anheuser-Busch distributor and has been a fixture in Pinellas County for decades, which made the story interesting to local and industry media.

 

Besides the high-profile client and the sheer scale of the project, what made this an even better story is the focus on energy efficiency. Stories that appeared in the Tampa Bay Times, Tampa Bay Business Journal, and Distribution Center Management magazine all prominently featured details about the solar panel array (which will be the state’s largest private installation,) natural gas generators, and LED lighting.

 

construction PR firm for groundbreaking Regardless of the size and scope of a project, when pitching the media for architects, engineers and construction companies, it’s important to identify the elements that are unique, new, state-of-the art, following a larger trend, and how those elements will affect the people who will occupy that space. Because A/E/C projects are also inherently visual, we usually enjoy great placement with big color photos!

 

Interested in Pinstripe’s PR services? Drop us a note!

Tampa Bay public relations

Drones in Commercial Real Estate Marketing

Tampa Bay PR firm | Commercial real estate public relationsDrones, or unmanned aerial vehicles (UAVs), are all over the news and the national media is covering stories from military and commercial uses to related privacy concerns. Last week, Pinstripe’s public relations team worked with our commercial real estate client to illustrate how the firm is using the technology to market the properties it has available to lease and sell.

The UAV helps the brokers build marketing materials that go beyond photographs and floorplans. With video fly-throughs of warehouses, distribution centers and large offices, along with aerial footage of parking lots, adjacent buildings, road access and more, the footage gives potential buyers or lessees a better idea of the space before planning a visit.

We were pleased to welcome journalists from ABC Action News, WTSP 10 News, and Tampa Bay Times.

          

Tampa Bay Times: Drones take flight as real estate tool, and much more

TBT

 

 

 

 

Tampa Bay public relations

Pinstripe Marketing to Manage Public Relations for Cushman & Wakefield

Tampa Bay Marketing and PR Agency

Pinstripe Marketing is pleased to announce that Cushman & Wakefield, the world’s largest privately held commercial real estate services firm, has retained the agency to manage public relations for its West Central Florida region.

Cushman & Wakefield is Tampa Bay’s largest commercial firm with 2.9 million square feet leased and $1.2 billion in total 2012 volume.

“We are delighted to work with the professionals of Cushman & Wakefield,” said Pinstripe president, Ginger Reichl. “They have deep expertise in every sector of commercial real estate and proprietary research that provides unmatched insights of the local real estate market. Their brokers are an invaluable asset to the writers who cover commercial real estate and other business topics.”

 

ABOUT CUSHMAN & WAKEFIELD

Cushman & Wakefield is the world’s largest privately‐held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and management assignments. Founded in 1917, it has 253 offices in 59 countries, employing more than 15,000 professionals. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal. The firm has more than $3.7 billion in assets under management globally. A recognized leader in local and global real estate research, the firm publishes its market information and studies online at www.cushmanwakefield.com/knowledge.

Tampa Bay public relations