Offline Marketing in the Digital Age

Business Public Relations

On this National Day of Unplugging, we remember the enduring power of traditional “offline marketing.” While digital marketing is undoubtedly crucial, offline strategies hold a unique charm, but more importantly, effectiveness, especially for B2B and professional services firms. Let’s rediscover the timeless tactics and unexpected benefits of offline marketing. Why Offline Marketing Still Matters Building […]

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Some Clever Ways to Shift Event Marketing Dollars

trade show marketing Florida

Business life has changed quite a bit since March, especially for meetings, conferences, and events. Even though this isn’t a long-term trend, public safety measures will probably continue until late next year. Shifting those event marketing dollars toward digital is a solid play, but there are some more engaging and fun ways to connect with […]

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Problem Solvers: What Do I Do When Someone Gives Me a Bad Review?

Online reputation management agency firm Tampa Bay Florida

Pinstripe Problem Solvers answer your most desperate questions about marketing. In a pinch? Email us your problem, and we’ll help you find an answer. “Pinstripe, help! I checked my Google Reviews this morning, and there it was—a one-star review! I remember the client and have NO IDEA what I did wrong.” First of all, don’t […]

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Zodiac Marketer: Pisces

zodiac marketer pisces blog post hero image

In astrology, people belonging to each zodiac sign allegedly have individual inclinations in personality, relationships, and even fate according to the alignment of the stars at the time of birth. Whether or not you believe in astrology, it can be interesting to read about the different personality traits, relationship tendencies, career paths, and the various […]

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Your Best Client is the One You’re With

client marketing

You’ve seen the meme. A young couple is walking down the sidewalk, and he spins around to take a look at another girl walking by. The meme is funny because … well, there is truth in the attraction to something new. The grass appears to be greener on the other side of the fence. Of […]

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Public Relations Need to Be Transparent, Like Wonder Woman’s Jet

wonder woman transparent marketing_billboard

Transparency is a very important policy for any public relations campaign. In this article, we find a connection between transparency and Wonder Woman’s jet. According to Wikipedia, it all started with an invisible plane that first appeared in 1942. Over the years, that plane evolved into a jet with the ability to travel almost three […]

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Truth in Advertising: Wonder Woman’s Lasso of Truth

marketing lasso of truth_billboard

Few things can heighten the suspense of a cop drama like a good ol’ fashioned lie detector scene. The machine has its tentacles on the perpetrator. A large needle jumps for every spike in their heart rate, confirming what was suspected all along. William Marston, the co-inventor of the lie detector, went by the pen […]

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Good Customer Service Isn’t That Hard

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Remember when getting something from an online store was a bit of a guessing game? Online shopping has changed quite a lot. And, I can appreciate it even more after a recent experience in a store that went sour. The Customer Experience I would say that buying something online has become a good experience, almost […]

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So You Got a Bad Customer Review …

reputation management featured

Public and readily accessible customer reviews are a fact of life for today’s business owners. Whether focused on a specific industry, such as reviews at Hotels.com, or covering a wide range of companies (i.e., Google Reviews, Yelp … etc.), there are plenty of online sites that want consumers to rate satisfaction with a recent purchase. […]

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Social Media Messaging for Businesses: Peanuts Had It Right!

Tampa Bay digital marketing

“There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Quote by Linus, It’s the Great Pumpkin, Charlie Brown. About a half-century ago, via his Peanuts characters, Charles Schultz shared the wise admonition above. Yet everywhere we turn today, public figures are falling all over themselves to express […]

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