Tips to Improve Engagement with Your Website

SEO marketing agency Tampa Bay Florida

No matter how much backend search engine optimization you do, your website content is the key to moving up the ranks on Google’s search engine results page (SERP). Content is what people want to see. Google does, too. In fact, quality content is a cornerstone of search engine optimization. Improved Engagement = Increased Organic Search […]

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How to Make Your Website Pages Sticky

SEO marketing agency St. Petersburg Florida

If you want to increase traffic to your website, it needs to be “sticky” by providing content that keeps visitors engaged. A sticky site will also have more conversions, and visitors will be more likely to share your content. Bounce Rate Google uses your website’s bounce rate to determine what ranking you have on any […]

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Our Quick Guide for Important SEO Terms

SEO - Tampa Bay marketing agency

The fundamentals of digital marketing rely upon a strategic Search Engine Optimization (SEO) plan. Over the years, SEO has become a broad term for the many functions that you can do to make your website more visible to Google and improve your rank on a Search Engine Results Page (SERP). Knowing what these functions are […]

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Simple Website Updates on a Budget

SEO marketing agency - Tampa Bay Florida

Updates to your website are some of the simplest things you can do to increase traffic and conversion rates. The best updates come from a solid content strategy that improves the user experience. Getting Started: Spreading the News Here are three reasons to set up your website so it can quickly broadcast news about your […]

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Digital Marketing – What’s Your Strategy?

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Marketing has changed a lot over the years and I’ve been fortunate enough to see how it has taken shape. In the past, we used broadcast and print marketing to reach out to consumers and businesses. Back then, we didn’t call it traditional marketing. We just called it marketing. Today, the digital universe has not […]

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SEO Tips Introduction

Tampa Bay SEO agency

Search engine optimization (SEO) is a moving target with a mysterious algorithm that no one seems to be able to define precisely. While this fact can be frustrating, if you can look at it from a positive standpoint, it can be to your benefit. Why? No One Else Has the Exact Answer Either We are […]

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The Combined Power of Public Relations and Search Engine Optimization

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Most people don’t associate public relations (PR) with search engine optimization (SEO), but if you play your cards right, PR can lead to great SEO. In fact, sometimes we undertake PR activities with the specific goal of increasing SEO for ourselves or our clients. Help a Reporter Out (HARO) Every day, HARO sends out several […]

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Marketing Must Haves for 2018

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In the 2018 race to the top of relevant search results, companies of every shape and size will be adding more to their online experience. Simply having a website and a few Google Ads isn’t going to be enough to conquer the world of online marketing. And, if you don’t follow a comprehensive approach to […]

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Keep It Fresh!

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No one likes stale bread, stale news, or stale anything. Neither does the Googlebot. Savvy marketers know that the Googlebot looks beyond keywords embedded within a website. The Googlebot looks for frequent content updates to websites, often found in blogs, videos, press releases, and case studies. They call it crawling. These frequent updates increase the […]

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Top Pinstripe Blog Posts of 2016

We have enjoyed a tremendous year at Pinstripe! One thing we really enjoy is sharing information about creating great marketing and communications to grow your business. Throughout 2016, we have written hundreds of articles, and it’s always interesting to see what pieces you like most. Our most popular posts are always our client spotlights – […]

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