This article was written by our real-life, human friends at Legal + Creative, an intellectual property, advertising, and marketing law firm Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audio […]
Pinstripe president, Ginger Reichl, completed the Jim Moran Institute for Entrepreneurship’s Small Business Executive Program on December 5. Provided by the Jim Moran Institute for Global Entrepreneurship at Florida State University, the program was created to be a world-class learning experience that accommodates the busy schedule of small business owners. The Small Business Executive Program […]
The vast majority of Pinstripe’s clients are professional services firms – law, healthcare, architecture, technology, consulting, etc. Over the years, we’ve become pretty good at developing brands and crafting messages that work in those industries, but every once in a while we get a project that falls outside the norm which gives everyone a little […]
The New Year is upon us, and with it comes a sense of a “fresh start” — especially if the past 365 days haven’t been particularly good. However, before we can measure progress, we must have an idea of how far we’ve come. Therefore, it’s essential to record the results of past marketing initiatives and […]
We have enjoyed a tremendous year at Pinstripe! One thing we really enjoy is sharing information about creating great marketing and communications to grow your business. Throughout 2016, we have written hundreds of articles, and it’s always interesting to see what pieces you like most. Our most popular posts are always our client spotlights – […]
In May 2014, we were invited to visit a 40-acre parcel of what was formerly part of the J.B. Starkey Ranch to hear about an idea. After attending a workshop at a national land conservation conference years earlier, Laura Starkey had an idea to develop a business model that would allow her to conserve natural lands while […]
Does it matter who your customers are? As long as there are plenty of people clamoring for your products or services, that’s got to be fantastic, right? Actually, the ideal customers are only those that best allow you or your company to meet its true objective. True objective … that’s the key thing here. Let’s […]
When trying to reach someone, having to leave a voicemail (VM) message can be very frustrating. The exercise is especially tiresome if you’re in sales—leaving message after message with little hope of a callback. Pessimistically you go through the motions; repeating words you’ve said countless times before. Whether your goal is the exchange of goods […]
If it hasn’t already happened—don’t be surprised one day to have someone ask you for your bio (e.g. short biography). Employers often want them for the “About Us” or “Our Professionals” sections of their web sites. Bios may be needed for a press release announcing an important new hire. Meeting planners ask for bios of […]
You and a stranger are standing in a hotel lobby waiting for an elevator. He has the appearance of a fine, upstanding chap and you’re in an affable mood so you comment on what a nice day it is. He’s welcoming of conversation. Additional pleasantries ensue, followed by introductions and the customary handshake. The elevator […]
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