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Ginger Reichl Interviewed by Dean Logan with Job Talk RadioStPete

RSP
Radio St. Pete is a 24/7 online radio station focused completely on St. Petersburg, Florida, featuring music that fits our lifestyle, talk on the issues we care about most, and live coverage of the sports events that excite the community. I was first introduced to Joe Bourdow and Radio St. Pete almost four years ago when we started doing the PR for the East-West Shrine Game, which they broadcast online all over the world.

I was pleased to join Dean Logan last Saturday morning for his Job Talk with Dean Logan show, where we talked about Pinstripe, our clients, my personal journey to starting the business, and what I love most about St. Pete.radiostpete

You can listen to the complete interview here.

Check out the archive which includes Tiger Bay Club meetings, movie reviews, sports, and much more.

Tampa Bay public relations

Pinstripe Tapped for St. Pete Arts Marketing Roundtable

One of the more valuable but perhaps underutilized benefits of living and working in St. Petersburg is the city’s Business Assistance Center. Developed to provide local companies with counseling, training, workshops, and help getting access to capital and credit, the BAC is a great resource for start-ups and established companies poised for growth.

As St. Pete continues to polish it’s global reputation as the premier city for the arts, the BAC has established the St. Petersburg Artists Resource Collaborative (SPARC), a resource specifically for the unique challenges that face arts businesses. The SPARC Exchange serves as a forum to identify, discuss and resolve issues and challenges that artists encounter.

When the members requested a forum about marketing, the city came to Pinstripe.

Project manager, Lyndsey Shaw, provided an overview of developing a marketing plan with specific examples better suited for a small arts business, including:

  • Executive summary
  • SWOT analysis
  • Target markets
  • Goals
  • Strategies
  • Tactics
  • Budget
  • Measurements

She then joined creative director Jeff Zampino on a panel moderated by Bob Devin Jones of Studio @620 to discuss several finer points of promoting an artist or gallery, particularly when budgets are small.

We are proud to live, work and play in St. Petersburg and we’re committed to helping the arts community as we push to integrate commercial art as another element of what makes our city great.

And if you’re in the area, stop by to see on the fabulous artists’ haven, The 600 Block!

Tampa Bay public relations

Pinstripe Marketing featured in CRAVE Tampa Bay

tampabay_coverPinstripe Marketing president, Ginger Reichl, is featured the first edition of CRAVE Tampa Bay “The ultimate guide to woman-owned businesses.” The book is filled with gorgeous photography and inspiring words from some of Tampa Bay’s most dynamic entrepreneurs. Flip to any one of the 200 pages to find a great quote, song or words of wisdom.

We’re pleased to be featured alongside our friends, ChappellRoberts, Designer Consigner, eMason, Lucia|Paul Design, Mise en Place, MISRED Outfitters, Paper Presence, Skinspirations, Tampa Bay Parenting Magazine, Walker Brands, White Book Agency, and the many new friends we met at last night’s launch party!

A huge thank you to Pat Foley and Roohi Photography for the beautiful photography!

Tampa Bay Advertising Agency

 

Tampa Bay public relations

Pinstripe Marketing president presents Building the Brand marketing seminar for Women in Architecture Tampa Bay Chapter

Pinstripe Marketing president, Ginger Reichl, was the presenter at today’s Women in Architecture meeting held at the West Tampa Branch Library.

Reichl’s presentation, Building the Brand, focused on low-cost/no-cost marketing in response to an increased number of architects forced to open their own firms during the last three years.

“Many architects have been laid off from the more established firms . Construction is down, particularly in Florida, so times are tough for these professionals,” said Reichl. “Many of them never planned on being an entrepreneur and owning their own firm, but there are few alternatives for them until the design market rebounds. Marketing is a critical component of business development and we’re happy to share some ideas to get them started.”

Reichl’s presentation features an overview of defining a brand, setting a marketing budget, RFP/RFQ responses, and marketing tactics including direct marketing, advertising, events, public relations, web, email and social media.

Reichl is president of Pinstripe Marketing, a Tampa Bay marketing agency that specializes in promoting professional services firms. A Keystone Partner and Allied Member of AIA Tampa Bay, Pinstripe has helped architects, engineers and other professionals navigate their businesses into profitable practices for more than 12 years. She also serves on the board of directors of several other trade associations, professional organizations and local non-profits.

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing is a full-service marketing agency specializing in the AEC industries. Services include strategic planning and implementation, marketing communications, advertising, event planning, media buying, web design, content development and public relations. For more information, please visit www.pinstripemarketing.com or call 727-214-1555.

Tampa Bay public relations

Southeast Entrepreneurship Conference

Southeast Entrepreneur Conference 2011I’ll be joining a distinguished list of speakers at the 2011 Southeast Entrepreneurship Conference hosted by the University of Tampa on April 1st. My topic is the popular Online Reputation Management presentation. Many of the attendees are current or recent students, so I hope I can keep up with their knowledge of search engine optimization and social media practices!

I presented at this conference last year and left re-inspired about being an entrepreneur. It’s so easy to be consumed by the daily tasks and stress that comes with owning your own busiTampa Bay public relationsness – we need a shot in the arm once in a while.

What we do is hard, but we wouldn’t have it any other way.