Pinstripe Answers: Is LinkedIn Live Something We Should Do?

by Michael Premo, Senior Content Manager In the world of online business marketing, LinkedIn is a behemoth. Even though it was late to the social media party, it has solidified its niche as the premier online interface for B2B. Now, they have something new—LinkedIn Live. It’s actually been around for over a year, and it’s […]

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Quick Tip: Posting Consistently to Social Media Does Matter

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Over the past 5 years, there have been countless articles regarding the “optimal frequency” for posting on social media. Unfortunately, many of these are flawed and misleading for B2B because they are solely based upon user activity. While this seems great for exposure and impressions, it does little for engagement that generates interest or leads […]

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Social Media Campaign Management Secret Sauce

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A social media campaign for business, whether large or small, is more than just posting photos, ideas, industry news or funny quips on your page. Save that for your personal Facebook page, although you still need to be conscientious here (more on this in another article). A business social media campaign needs to be carefully […]

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Social Media Protocol for the Professional

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We see people misbehaving on social media all the time. This can have consequences for associated business social media accounts that may range from small waves to downright devastating. Below is a list of items to consider when posting on your personal social media account as a professional. -Even if you aren’t managing the business’ […]

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Employees Are Also Brand Ambassadors, Not Just the Executives

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Pinstripe has seen, all too often, the mistakes people make when posting on social media. Everyone makes mistakes. We get it. Some mistakes are minor, like the usual typos and a forgotten word or two, while others take on a whole other dimension that can cause a firestorm of negative feedback. Then, even worse, it […]

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Join the Social Media Party

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There are several reasons social media attracts the enthusiastic interest of marketing professionals. First and foremost, it’s where you find huge audiences—literally billions of people. Additionally, you can target populations based on demographics as well as individual interests. Social media campaigns aren’t difficult to carry out, either; tweeting or posting a Facebook message doesn’t require […]

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Online Reputation Management Refresher

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For many years, we have helped brands build and maintain their online reputations. The key has been consistency and doing a few things well, as opposed to trying to do everything poorly. Taking control of your online reputation is more important today than it has ever been. The amount of people relying on the internet […]

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Social Media Messaging for Businesses: Peanuts Had It Right!

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“There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Quote by Linus, It’s the Great Pumpkin, Charlie Brown. About a half century ago, via his Peanuts characters, Charles Schultz shared the wise admonition above. Yet everywhere we turn today, public figures are falling all over themselves to […]

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East-West Shrine Game is next week!

We are in full swing with one of our most heartwarming clients, the East-West Shrine Game. This is the longest running college all-star football game in the country, and it benefits Shriners Hospitals for Children. We cherish this client! Tickets are $15 and the game is at Tropicana Field on Saturday, January 20, kickoff time […]

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Twitter’s ‘How to Guide’ for Marketing with … uh, Twitter

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The web-based program, entitled Twitter Flight School (twitterflightschool.com), is free and only takes about an hour to complete. To sign on, you just need a Twitter account and the willingness to share some of your Twitter account information with the app. To help you decide if the course is worth these modest investments, we’ve outlined […]

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