The Positive Side of Negative Comments

Even the best businesses receive negative comments on social media. Sometimes it’s downright painful to read them, but remember: It isn’t personal. And there IS a bright side! Just as positive comments help us understand what we’re doing well, negative feedback can offer insights into areas for improvement. Social media platforms provide a forum for us […]

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Social Media: What’s Your Strategy?

Social Media social media marketing

Social media is a key component of effective branding strategy. More than just “social,” these communications must be backed by a sound marketing plan. As with every marketing plan, you must determine what you want to accomplish via social platforms and who exactly you’re trying to reach. It’s not just about “Likes.” In fact, your […]

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Another Shrine Game In The Books!

Shrine Game PR Team

Another East-West Shrine Game is in the books and while the East Team came out on top, it was the children of Shriners Hospitals for Children who are the real winners. This was our fourth year managing the advertising, public relations, social media and in-game communications and it remains our favorite week of every year. […]

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Pinstripe to manage advertising and PR for 90th Shrine Game

Shriners Hospitals for Children has renewed its relationship with Pinstripe Marketing as the  agency-of-record for the East-West Shrine Game for the fourth year. The 90th Shrine Game will be held at Tropicana Field in St. Petersburg on January 17, 2015 and televised live on NFL Network. The annual East-West Shrine Game, originated in 1925, and is the […]

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Facebook Introduces Save Feature

When I woke up my computer this morning, I had 12 tabs open in my browser. The bank, job management and time tracking, Google calendar, Salesforce, a web site I’m editing, a YouTube video … and SIX Facebook pages – my timeline and five stories I want to read. Not the most efficient way to manage to […]

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Florida Bar updates lawyer advertising rules

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their web sites and social media, along with a few changes to the ad submission requirements. Pinstripe president, Ginger Reichl, spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and […]

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Federal judge rules Florida Bar rules on lawyer advertising violate First Amendment

I’ve been working on legal marketing and advertising for more than 13 years, and one of my biggest frustrations has been the Florida Bar rules regulating lawyer advertising. I understand that advertising is relatively new to the profession, and some hucksters have gone overboard in their unseemly ads, but the majority of law firms simply want to […]

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Ginger Reichl discusses online reputation management with 8 On Your Side

Online reputation management agency firm Tampa Bay Florida

In my online reputation presentation, I ask participants to Google themselves and see what they find. Google their name. Google their brand. Google the terms they want to be known for. When a local news anchor wanted to do a story about online reputation, she went to Google to find a subject matter expert to […]

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Florida Bar postpones enforcement of web rules

The Florida Bar is postponing its enforcement of the new rules governing lawyer websites. Those rules make the inclusion of past results, testimonials and “statements characterizing the quality of legal services” impermissible. Confused about what this really means? Feel free to contact me for additional information. June 14, 2010 Florida Bar Association New rules on lawyer and […]

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Pinstripe Marketing President Presents Marketing Seminar for Trial Lawyers

I’ll be delivering my Online Reputation Management (ORM) presentation to the Trial Law Section of the St. Petersburg Bar Association on Wednesday, May 12th. Lawyers have a unique challenge when it comes to ORM and using social media. With the rules imposed by the Florida Bar and other professional codes of conduct, they have to […]

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