by Gloria Martinez, WomenLed Businesses release new products and services all the time. Unfortunately, though, many of them fail due to a lack of market research. Put simply, market research helps businesses gain valuable insights into the needs, wants, and preferences of their target audience. Without market research, you risk launching a product or service […]
by Gloria Martinez at WomenLed.org Every business needs a stellar marketing campaign if they are going to live up to their full potential. This is especially true nowadays; businesses big and small are all vying for consumers’ attention, whether it’s through traditional marketing or a digital approach. When the time comes to put together a […]
by Naomi Johnson of Life-Based Business The COVID-19 pandemic hit small business owners incredibly hard and also changed the way we do business forever. As we continue to adapt to this new way of life and work, the most important thing to focus on is how you can start and/or maintain a resilient business that […]
It seems lately that the world is spinning a little faster because every day is filled with more to do. Who has Time to see the Bigger Picture stuff? Over the years, we have met some really interesting leaders in our local and state business community. It’s such an honor because we get to exchange […]
Imagery of the passing year as a weary old man, and the coming 12 months as a smiling toddler, are common. For businesses, the symbolism is especially appropriate. As a healthy child should develop into maturity, business owners hope each new year brings growth to their companies, and marketing strategy is a key part of […]
Let's work together
