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Pinstripe Among Initial Founders of Gasparilla Interactive Festival

Tampa Bay advertising agency, Gasparilla Interactive FestivalThe first Gasparilla Interactive Festival will be held on March 6, 2015 at Port Tampa Bay, Cruise Terminal 3. The Gasparilla Interactive Festival (GIF) is Tampa Bay’s showcase for cutting-edge technologies, digital innovation and entrepreneurial inspiration.

The Festival features compelling presentations and forums from the brightest minds in emerging technology, interactive media, and disruptive entrepreneurialism and will include exciting networking events hosted by industry leaders. The event will have a series of speakers and an expo. Confirmed speakers include Faris Yakob, founder of Genius Steals LLC; Joanna Lord, VP of Marketing at Porch; Peter Shankman, founder at ShankMinds Business Masterminds; Savannah Peterson, Global Community Manager at Shapeways; Michael del Castillio of Upstart Business Journal; and Riva-Melissa Tez founder of Berlin Singularity.

The festival is a community event and is made possible through the collaboration of Tampa Bay’s public, private, non-profit, and academic institutions. Partners include AAF Tampa Bay, Ad 2 Tampa Bay, Hillsborough County, EDI2, University of Tampa, Port Tampa Bay, Visit Tampa Bay, Collaborative Technologies of Tampa Bay, Schifino Lee, The Publicity Agency and the Gasparilla International Film, Art and Music Festivals.

“We are proud to be one of the founders of Gasparilla Interactive Festival to ensure its future in Tampa Bay,” said Pinstripe president, Ginger Reichl. “We are fortunate to have a community that embraces technology and provides a forum to keep us on the leading edge. Advertising represents only one element of interactive and we’re excited to showcase many more.”

The festival is organized by the Gasparilla Interactive Festival Inc., a Florida non-profit organization that was founded by leadership members of the American Advertising Federation and Ad 2 Tampa Bay chapters.

Attendees may register for $150 or purchase a Founder’s Club membership for $1,000. Founders and sponsors will be invited to an Opening Reception the evening of Thursday, March 5. Visit to register and for more information.

Follow the Gasparilla Interactive Festival on Facebook and Twitter for updates.

EDIT: Here are a few of the stories about the Gasparilla Interactive Festival

Tampa Bay public relations

Shorecrest Preparatory School Shows off Maker Space with Bay News 9

St. Petersburg private school with maker spaceThe Shorecrest Preparatory School expanded its media center in 2014 to include a makerspace to encourage hands-on learning. Capitalizing on the national maker movement, the curriculum is adapting to focus on the STEAM skills of science, technology, engineering, arts and mathematics. This special learning environment encourages independent thinking, creativity and problem solving.

The makerspace includes a 3D printer, building and technology materials, computers, books and much more. We were pleased to work with Bay News 9’s Ashley Jeffery to tell their story.

Tampa Bay public relations

Drones in Commercial Real Estate Marketing

Tampa Bay PR firm | Commercial real estate public relationsDrones, or unmanned aerial vehicles (UAVs), are all over the news and the national media is covering stories from military and commercial uses to related privacy concerns. Last week, Pinstripe’s public relations team worked with our commercial real estate client to illustrate how the firm is using the technology to market the properties it has available to lease and sell.

The UAV helps the brokers build marketing materials that go beyond photographs and floorplans. With video fly-throughs of warehouses, distribution centers and large offices, along with aerial footage of parking lots, adjacent buildings, road access and more, the footage gives potential buyers or lessees a better idea of the space before planning a visit.

We were pleased to welcome journalists from ABC Action News, WTSP 10 News, and Tampa Bay Times.


Tampa Bay Times: Drones take flight as real estate tool, and much more






Tampa Bay public relations

Pinstripe launches web site for Convergence Consulting Group

Tampa Bay web design firm | responsive designConvergence Consulting Group (CCG) is a Florida-based consulting firm specializing in designing and developing business intelligence solutions. They assist enterprise clients throughout the U.S. make data-driven solutions – leveraging information as a competitive advantage to improve efficiency and make better decisions. Not your average “data geeks,” these guys truly understand business and help their clients understand themselves. In a technology world that is all about “big data,” CCG is still miles ahead of the rest.

They required a site to drive inquiries and work as a home plate for their marketing efforts. As a firm that specializes in customized BI solutions, they wanted a lot of flexibility to update content to keep up with rapid advancements in their industry and a platform to showcase case studies and their tailored designs.

The project included the development of a large amount of content, and from a project point of view, required us to work with the client to ensure their message was communicated effectively. Our web team developed an attractive website that highlights CCG’s qualifications, expertise and success along with the personality of the people who work there.

Convergence Consulting Group helps companies See Farther. Go Faster.  Pinstripe Marketing created a tailored site for them.


  • Content development / copywriting
  • Custom WordPress web site design and development
  • Responsive web site to render on phones, tablets and other mobile devices


Tampa Bay web design firm | responsive design

Tampa Bay public relations

Trend Micro ‘Gnome Your Reps’

technology channel marketingTrend Micro wanted a “silly but memorable” mini-campaign to introduce several new sales reps to their customer, Softmart. Together, we created “Gnome Your Rep.”

We scoured the internet searching for desk friendly gnomes – not too tall, not too big, not too heavy, and of course, not too expensive. With the perfect gnomes, custom grass and signs to introduce the reps, 105 of the little guys were on their way to Pennsylvania.

The campaign launched with a sales training and floor day, signage around the office, new product information and quarterly spiffs. In addition to the desk gnomes, we created 10 “traveling gnomes” for the Softmart employees to photograph on trips this quarter. The best gnome photos will earn even more prizes.

“Gnome Your Rep” was extremely well-received by the client, including the executive team who said it was among the most creative initiatives they’ve seen. Trend Micro employees and executives alike had fun photographing their gnomes throughout the office. More importantly, the training day was a lively and interactive success. Let’s sell some Trend Micro!

See more Gnome Your Rep photos on the Pinstripe Facebook page.

Tampa Bay public relations