If you don’t know a lot about designing a great website, you’re not alone. While it is certainly a niche talent, all business owners should at least be aware of what it takes to make a website effective. Today’s tips can help you do just that by understanding the different components that go into an […]
In celebration of Women’s History Month, let’s meet our Creative Director, Evie Larson, the mastermind behind so many of our favorite designs. Favorite quote: Be You. The World Will Adjust. Inspiring woman you look up to and why: On a personal level — Aunt Nancy Haggard She has been and continues to be my north […]
Pinstripe Marketing has been named one of the top global public relations firms serving the IT Channel industry by Forrester, one of the world’s most reputable research firms. The rankings were determined by going directly to the source, interviewing members of the channel media and consultants to determine what PR companies “stuck out from the […]
Public and readily accessible customer reviews are a fact of life for today’s business owners. Whether focused on a specific industry such as reviews at Hotels.com or covering a wide range of companies (i.e. Google Reviews, Yelp … etc.) there are plenty of online sites that want consumers to rate satisfaction with a recent purchase. […]
If you know us at all, you know that one of our busiest times of year is “Shrine Game Time,” and it’s starting now! Tickets for the East-West Shrine Game go on sale Friday, December 1, and we have been gearing up for this game for months already. The Shrine Game is the longest running […]
Have you ever told a client about one of your products or services and heard this surprised reply: “I didn’t know you had that!”? You may have bitten your tongue to keep from pointing out that this particular offering is listed throughout your website, mentioned in every bit of marketing collateral and advertising you produce […]
Star Trek vs. science fiction. Green Bay Packers vs. the NFL. Macs vs. personal computers. In each pairing, the former is an example of the latter, yet fans of a specific “brand” may have little emotional attachment to the broad category. They may even be dismissive or hostile to other entities of the type. These […]
Some colleagues and I recently shared a lively discussion about business and management books we defined as professional game changers. Many titles sprang to mind, with one clearly standing out: Uncommon Service by Frances Frei and Anne Morriss (Harvard Business Review Press). Each of us had devoured its simple brilliance and intriguing premise. Frei and […]
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