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Pinstripe Marketing Receives International Award for Video Work

Tampa Bay video productionTampa Bay Video ProductionThe winners of the 36th Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its promotional video to introduce the Omnicell M5000. A panel of more than 500 judges reviewed more than 12,000 entries from all 50 states and around the world – one of the most competitive and successful in the long history of the Telly Awards, which honor outstanding local, regional, cable TV, and online programs, commercials and film productions.

Omnicell tapped Pinstripe Marketing to help launch its first fully automated multimed packing solution to assist pharmacists in improving their patients’ medication adherence. The Omnicell M5000 system is designed to automatically pack, seal, verify and label multimed blister cards for institutional pharmacies serving long-term care facilities, retail pharmacies and hospital pharmacies serving ambulatory and discharged patients. The video highlights the health and system costs of patients not taking medications as prescribed and the benefits of an automated system that allows pharmacists to focus on their patients.

“The Omnicell M5000 is an impressive and complex machine,” said Ginger Reichl, president of Pinstripe Marketing. “It was important that we craft a message that quickly illustrated the benefits of automating multimed solutions and told their story in a brief two minute video. It is an honor to win this prestigious award, but it was more important that we generated interest in the solution.”

ABOUT PINSTRIPE MARKETING

Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in technology and other service-based organizations including law, healthcare, engineering, architecture, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com.

ABOUT THE TELLY AWARDS
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking Web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards, visit www.tellyawards.com.

ABOUT OMNICELL
Since 1992, Omnicell (NASDAQ: OMCL) has been creating new efficiencies to improve patient care, anywhere it is delivered. Omnicell is a leading supplier of comprehensive automation and business analytics software for patient-centric medication and supply management across the entire health care continuum—from the acute care hospital setting to post-acute skilled nursing and long-term care facilities to the home.

More than 3,000 customers worldwide have utilized Omnicell Automation and Analytics solutions to increase operational efficiency, reduce errors, deliver actionable intelligence and improve patient safety. Omnicell Medication Adherence solutions, including its MTS Medication Technologies brand, provide innovative medication adherence packaging solutions to help reduce costly hospital readmissions. In addition, these solutions enable approximately 6,000 institutional and retail pharmacies worldwide to maintain high accuracy and quality standards in medication dispensing and administration while optimizing productivity and controlling costs. Additional information is available at www.omnicell.com.

 

Pharmacists to the rescue! Pinstripe video team creates movie trailer

Tampa Bay video production

MTS, an Omnicell Company, creates machinery and packaging designed to improve medication management. We all know someone who takes a variety of medications several times a day and the challenges they face to stay compliant. Instead of manually dispensing pills into a plastic case, the MTS blister packs are pre-filled at the pharmacy, helping patients and caregivers with accuracy and adherence.

The Pinstripe video production team helped bring the client’s brief to life with a “Michael Bay without the explosions” movie trailer to promote new equipment that was to premier at an upcoming industry trade show. To keep the budget in line, the video was created with client-provided clips, stock footage and music edited with custom animation.

MTS distributed the video to current and potential clients to encourage them to visit their booth at the show where it was played on a loop along with an educational video also produced by Pinstripe.

The best part? Another happy client.

“Every once in a while a project comes along that comes out so well, you cannot contain your pride. This is one. Thank you so much Ginger and your talented team at Pinstripe Marketing. You understood my vision and hit it out of the park!”

For more information about Pinstripe’s video production services, please contact us today!

Tampa Bay public relations

Drones in Commercial Real Estate Marketing

Tampa Bay PR firm | Commercial real estate public relationsDrones, or unmanned aerial vehicles (UAVs), are all over the news and the national media is covering stories from military and commercial uses to related privacy concerns. Last week, Pinstripe’s public relations team worked with our commercial real estate client to illustrate how the firm is using the technology to market the properties it has available to lease and sell.

The UAV helps the brokers build marketing materials that go beyond photographs and floorplans. With video fly-throughs of warehouses, distribution centers and large offices, along with aerial footage of parking lots, adjacent buildings, road access and more, the footage gives potential buyers or lessees a better idea of the space before planning a visit.

We were pleased to welcome journalists from ABC Action News, WTSP 10 News, and Tampa Bay Times.

          

Tampa Bay Times: Drones take flight as real estate tool, and much more

TBT

 

 

 

 

Tampa Bay public relations

Pinstripe Produces SPCA TV Spot

Pinstripe Marketing Produces Pro Bono Television Commercial for SPCA Tampa Bay

The annual SPCA Tampa Bay 3K Petwalk is the organization’s largest fundraiser and participation from the community is crucial to its success. To help recruit donors and walkers, St. Petersburg-based advertising agency, Pinstripe Marketing, donated the production of a 30-second television commercial. With generous support from Bright House Networks, the spot will run from September 30through October 14, 2011.

The Petwalk is a 1.8 mile walk through Straab Park in downtown St. Petersburg that features a free pancake breakfast compliments of IHOP, a best dressed pet contest, the St. Petersburg Times Adoptable Pet Parade, dog agility courses, K-9 demonstrations, a food court, doggie spa, vendors, music and more.

“The 3K Petwalk typically raises more than $150,000 which helps offset the $9,300 we spend each day on direct animal care,” said SPCA CEO, Martha Boden. “Support from companies like Pinstripe Marketing ensures that 100 percent of the money raised from the walk goes directly to the care of homeless, abused and unwanted animals in our community. We couldn’t do it without them.”

The television commercial was produced with support from Mike Compton, Ed Favara, Brian Treby and Camp Salty Dog and can be found on YouTube at www.youtube.com/pinstripemarketing.

Tampa Bay public relations

Pinstripe Marketing Receives International Award for Video Work


Tampa Bay Video Production Telly Awards32nd Annual Telly Awards honors the very best commercials, videos, films and Internet work 

The winners of the 32nd Annual Telly Awards were announced, with St. Petersburg-based advertising agency, Pinstripe Marketing, taking home a bronze statuette for its Trend Micro corporate video. A panel of 350 judges reviewed more than 14,000 entries from all 50 states and around the world – one of the most competitive and successful in the long history of the Telly Awards, which honor outstanding local, regional, cable TV and online programs, commercials and film productions.

Trend Micro tapped Pinstripe Marketing to help launch its Worry-Free Business Security 7 product to the technology distribution channel. As part of the campaign, the creative team developed an Apprentice parody video that was presented to internal sales organizations and hosted on channel partner web sites, social media sites and the www.trendapprentice.com microsite.

Tampa Bay Video Production“We love clients who can have a little fun,” said Jeff Zampino, creative director of Pinstripe Marketing. “While Trend Micro does serious work protecting networks around the world, they recognize that humor can help deliver an effective message. We are honored to receive this prestigious award.”

Other 2011 Telly Award winners in the online video category include Coca-Cola, Discovery Channel, Fox Sports, Gatorade, IBM, Macy’s, Microsoft and Nike.

ABOUT PINSTRIPE MARKETING Pinstripe Marketing, Inc. is a full-service advertising, marketing and communications agency specializing in technology and other service-based organizations including law, finance, healthcare, engineering, architecture, non-profits and more. Services include marketing plan development and implementation, advertising, collateral design, event planning, media buying, web design, video production and public relations. For details about Pinstripe, please visit www.pinstripemarketing.com or write info@pinstripemarketing.com.

ABOUT THE TELLY AWARDS Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking Web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards, visit www.tellyawards.com.

Tampa Bay public relations