As a business owner, you know how important branding is for the success of your company. Your brand defines who you are, what you stand for, and separates you from your competitors. However, sometimes your brand needs a refresh to keep up with the ever-changing market, adapt to new audiences, and stay relevant. In this […]
If you don’t know a lot about designing a great website, you’re not alone. While it is certainly a niche talent, all business owners should at least be aware of what it takes to make a website effective. Today’s tips can help you do just that by understanding the different components that go into an […]
by Gloria Martinez, WomenLed In today’s tech savvy age, a lot goes into making a business a success. Most notably, a well-designed, highly functional website is one of the most influential factors that play a part in helping a business grow. Here’s how you can use your website to your advantage. Integrating your ERP with […]
No matter how much backend search engine optimization you do, your website content is the key to moving up the ranks on Google’s search engine results page (SERP). Content is what people want to see. Google does, too. In fact, quality content is a cornerstone of search engine optimization. Improved Engagement = Increased Organic Search […]
If you want to increase traffic to your website, it needs to be “sticky” by providing content that keeps visitors engaged. A sticky site will also have more conversions, and visitors will be more likely to share your content. Bounce Rate Google uses your website’s bounce rate to determine what ranking you have on any […]
The fundamentals of digital marketing rely upon a strategic Search Engine Optimization (SEO) plan. Over the years, SEO has become a broad term for the many functions that you can do to make your website more visible to Google and improve your rank on a Search Engine Results Page (SERP). Knowing what these functions are […]
Updates to your website are some of the simplest things you can do to increase traffic and conversion rates. The best updates come from a solid content strategy that improves the user experience. Getting Started: Spreading the News Here are three reasons to set up your website so it can quickly broadcast news about your […]
The Value of a Survey Your website is the most effective advertising tool you can have. It drives more traffic to your business and provides valuable resources for current and potential clients. Any additions or updates that you can do to improve the overall user experience will increase your visibility and credibility. Did you know […]
Have you been putting off updating your website because you’ve been too busy? Now is the perfect time to tackle that project. More people are spending time online and you need to be prepared for this influx of traffic with a refreshed or brand new website. We’ve all experienced the effects of seasonal slowdowns or […]
Many brands, big and small, have been giving their websites a stylistic refresh. These little touches can be simple tweaks to their logo and typography or added design elements that attract more attention, like illustrations and animation. There’s a reason for doing this and it’s quite simple; users are attracted to good design. It’s All […]
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