publlc relations Tampa Bay

Finding great sources for stories keeps journalists (and public relations pros) happy

newspaper_newsThe Pinstripe PR team works diligently to keep our clients in the news. We are pitching stories to the media – major legal cases, significant real estate transactions, executive profiles, and more. We are offering clients as experts for stories about trends, legislation, or localizing a national story. We are ghost-writing op-ed pieces and guest columns.

One of the benefits of building great relationships with the media is they regularly contact us when they need a source for a story.

Of course, clients are always “on the list” to get these opportunities first, but if isn’t a fit or they aren’t available, we go through our contacts, friends (and friends of friends!) to find someone qualified to talk to the journalist. By positioning our team as a reliable go-to  firm for sources, the media continues to depend on us.

Last month, New York Times writer Amy Zipkin was working on a story about the latest trend of hotels allowing guests to leave or borrow items. She needed to talk with people who have taken advantage of these services and came to us. When none of our clients had used them, I recalled a friend – a former road warrior – who told stories of her superb hotel customer service experiences. We set up the interview and Amy had her first source.

Amy’s story appeared in today’s New York Times and Alison’s comments made the lede.