Ginger Reichl

Florida Bar updates lawyer advertising rules

The Florida Bar has issued updated advertising rules (effective May 1, 2013) that address changes in how lawyers can communicate on their websites and social media, along with a few changes to the ad submission requirements. Pinstripe president Ginger Reichl spoke with Jane Meinhardt at the Tampa Bay Business Journal about the changes and how we’re helping our legal clients manage social media.

As more lawyers pursue social media to take advantage of the cost-effectiveness and increased audience, our consulting services have expanded to help them stay in compliance. For instance, LinkedIn recently added “one-click endorsements” for skills and expertise. However, because Florida lawyers may not use the term “expert,” the attorney may run afoul of simply allowing this segment on his/her profile. There are also considerations with recommendations, utilizing groups, and even determining with whom to connect.

To find out more or to schedule a meeting to review the new rules, contact Pinstripe Marketing.

See the complete Florida Bar advertising rules story here.