Pinstripe Marketing is pleased to announce that its president, Ginger Reichl, has been appointed Chairperson of the National Student Advertising Competition (NSAC) for the Fourth District American Advertising Federation.
Each year, a sponsor provides students with a real-world case study and an outline over viewing its product and their current advertising plan. Students must learn about their product and research the brand’s competition in order to develop a new campaign plan for the company. The college chapter members then develop a 26-page marketing campaign and an accompanying 20-minute presentation. This new campaign strategy is then “pitched” by each team to a line of judges. The judge panel is comprised of professionals from the communications industry. Students from AAF college chapters from Florida and the Caribbean will compete in April 2014 and the winner will go on to compete at the national competition in June.
Ginger was a member of Florida State University’s NSAC team during her senior year in 1993 and says it was one of the best experiences of her college career. She later served as District 4 NSAC Chair for several years prior to taking a hiatus from board service.
“I have a big soft spot for advertising education and the NSAC,” said Reichl. “Working with the AAF, District leadership, and the team advisors is always rewarding, but seeing the student’s work always leaves me energized and inspired. These are the best of the best in the next generation of advertising professionals.”
The 2014 NSAC sponsor is Mary Kay.