Sound off! S M! Sound off! P S! The Society for Marketing Professional Services (SMPS) is an association of communicators dedicated to serving the A/E/C (architecture, engineering and construction) industry. I have had the pleasure of presenting to the SMPS Tampa Bay Chapter several times and they always make me feel like one of their own. Their latest event was a half-day “marketing bootcamp” that covered all six domains of the Certified Professional Services Marketer (CPSM) training and certification program, and I covered the 5th domain, Promotional Activity. Since this group has heard my presentations about branding, marketing 365 and online reputation management, I developed a new workshop focused on the human elements of marketing.
How many more social media presentations can we sit through? I know I’ve given my fair share. And let’s face it, architects and engineers aren’t typically ‘early adopters’ so we end up dragging them kicking and screaming anyway. In a marketing landscape that purports to be more ‘social’, we’re all hiding behind our computer screens. While there is likely nothing new in my Human Elements presentation, there are a lot of good reminders about how we can leverage the personalities of our people, use some ‘old school’ marketing techniques, and get face-to-face with our clients.
I was honored to join these talented professionals who covered the other five domain presentations:
- Stephanie Thoresen, CPSM, Senior Business Development Representative, USA Environmental
- Ann Schiola, CPSM, Marketing Director, Finley Engineering Group
- Charles Colley, Director – Business Development, a5
- Betty Schaefer, Marketing Coordinator, George F. Young, Inc.
- Michael Boccuti, Director – Sales and Marketing Systems Skanska USA
If you are interested in having me speak to your company or organization about this or other marketing topics, feel free to contact me!