Navigating your post-disaster marketing plan might be the biggest challenge for recovery (no matter what type of event occurs). The good news is that you don’t need an enormous budget to make it happen. With these five practical strategies, you can address each angle of reopening without overspending.
Need an All-in-One Solution?
For small businesses that feel lost when it comes to marketing, going the DIY route can feel intimidating. One way to streamline your marketing budget is by outsourcing the responsibility to an experienced agency. For example, Pinstripe Marketing works with your company to develop a marketing campaign to enhance your brand. From there, you decide which parts you can execute and which parts we can, and we divide and conquer. Instead of going it alone, you can rely on the expertise of an agency with decades of experience in brand development.
Step 1: Maximize Your Budget
Not every business has a nest egg to work with for disaster recovery. But whether you need to get out of a tight spot financially or invest in improvements, some cash will be necessary. So, finding the resources to pad your budget is a smart move.
Fortunately, you can boost your company’s cash flow by seeking out small business programs in your area. For example, plenty of government programs provide grants and loans to business owners. Many programs are specific for COVID-19 relief, while others have requirements based on your niche or business status. Some private companies are even offering grants to businesses that apply.
Step 2: Educate Your Team
Overseeing a remote team isn’t always easy. Case in point: often, you can’t see them at all. But online tools afford businesses more opportunities for connection than ever. Still, before you let your team loose with digital platforms and web portals filled with company data, it’s essential to offer specific information.
Outlining online safety tips as part of your remote work agreement is a helpful strategy. Rules like not sharing company devices with kids, ensuring their home Wi-Fi is encrypted, and installing antivirus software can all be part of your contract.
Step 3: Choose the Right Tools
From social media platforms to mobile apps and sales websites, tons of tools can help you reach growth and marketing goals. Narrowing down the options can easily become the biggest challenge for brands that are new to the digital landscape.
Whether you’re moving your retail store online, offering banking clients a no-touch option for deposits, or hoping to earn new customers via a delivery app, the right tools can help you reach your ideal audience. Choose automation tools for business processes, marketing and eCommerce, and even customer service (using chatbots). There are even social media tools for scheduling posts without spending all your time online. Whatever your business priorities are, there are tools to help.
Step 4: Leverage Free Marketing Opportunities
Social media offers countless ways to attract, interact with, and impress customers. Whether they’re new to your business or already passionate about your brand, catering to customers on social media is a cost-effective way to grow your reputation (and possibly your sales figures).
By improving your social media presence, you can achieve growth without investing a ton of funds. Consider steps like creating a Facebook group for your audience, posting tips via Twitter, sharing engaging images on Instagram, or sharing videos on TikTok. While social media does take effort, the platforms are free – and a great way to reinforce your business’s branding.
Step 5: Prioritize Your People
As a brand, who are your people? Your audience and in-house team are equally crucial. Prioritize both, and you have better odds of succeeding post-disaster.
When it comes to charming your customers, you don’t have to spend much, either. Knowing what they want – and empowering your employees to deliver – is a key part of the equation, notes Gallup. Employees who feel empowered are also invaluable to your business. They are more accountable, resolve problems on their own, and enjoy their jobs more, notes Chron.
Getting your business back on track after an economic downturn is a tall order. But by taking cost-effective steps toward marketing and empowering your staff, you can realize revitalization and growth. And, it may cost less than you expect.
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