Social Media social media marketing

How DO you do it?

I’ve been doing a lot of presentations about social media, web 2.0 and online reputation management lately. After 50 minutes of running through the design of a social media strategy, policies and a variety of executions, I inevitably get the question, “How do you keep up with it all?”

The short answer is that we make time for those things that are important to us.

The long answer is more complicated.

You don’t have to tell me that you’re already overextended.  I know. I get it. I am too.  But when you see the power that social media has, and how it can change (or at least enhance) the conversation, you’ll understand.

For instance, when I use my social media tools as filters for ‘the good stuff’, it actually saves me time digging through all sorts of news outlets, blogs, and other meaningless posts.  I have the people that I trust to provide the best information, and those are the links I click. Those are the sites or posts I read.

This is a topic that I’ll continue to cover, but in the meantime, here is a post from Michael Gass’ blog, Fuel Lines in which he discusses how he keeps up. And Amber Naslund just posted her plans for several posts about social media time management on SocialMediaToday. Becky McCray wrote Managing your social media time on MyVenturePad. All good resources

If you determine that social media marketing is important to you, you’ll find the time.