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Corporate Photography Style – Sorting Through the Many Options

environmental portrait_news

Choosing a style for your company’s headshots is more than just planning a photo shoot. These photos should represent your brand as much as your logo, your website, and your marketing collateral do. The style of the photos should be consistent with the style and personality of your website and the rest of your design pieces. If you’re not sure what type of photography you need for your brand, consult with your marketing agency.

Indoor / Studio

This type of photography is polished, clean, and uber professional. Many law firms, construction companies and engineering firms will choose this style of photography. It works especially well with the simple yet classic website design of these type of firms.

Outside

Outdoor, on location shoots bring an element of nature or urban environment into your portraiture. These are often shot with natural light so they have a more natural, free feel. Restaurants, real estate agencies, and young startups may choose this style of photography to go with their company culture and branding. The options with outdoor shoots are endless – if you live in a city like St. Petersburg or Tampa, you have a variety of public parks and green spaces to choose from, in addition to the many beautiful murals, skyscrapers, and waterfront views! There are many options – consult with your agency to determine what will look best on your site and other marketing materials.

environmental portraits

Black & White

Black & white portraits are not as commonplace as studio portraiture or outdoor headshots, but we’ve seen some really cool websites that showcase a black & white portrait as the main headshot, and when you scroll over the photo, a funky, fun color portrait appears. This is a great way to show off the creative personality of your company and the individuals that make up your team.

Fun

Like the example above, “fun” photos can be anything from teams collaborating, portraits of each team member working on their hobby, or even colorful studio photos of each team member with a different facial expression. These would obviously not be appropriate for a law firm or doctor’s office, but many creative companies use this style of photography to showcase their creativity and unique personality.

fun photo shoot

Environmental

Environmental portraiture is similar to editorial photography. The person in the photo is a small part of a larger image that tells a story. Environmental portraiture could showcase a construction project manager on a job site – the construction manager is the focal point of the photo, but the job site and activities on the site would be in clear view rather than fading into the background. Another type of environmental photo could showcase a painter sitting in her studio surrounded by finished and current paintings, brushes, paints and her palette. The viewer’s eye moves around this photo and is delighted by all the details and this “backstage” view of the painter or construction project manager at work. Environmental portraits are beautiful and dynamic, and should create a sense of atmosphere and place. These are photos that really showcase the personality of the person and the story of their activity.

environmental portraits

When it comes to photography for your brand and marketing collateral, there are a lot of decisions to make. If you need help planning your brand’s photo shoot, send us an email and we can help you plan and execute the perfect shoot.

Preparing for Vacation: A Checklist for When You’re Away

vacation communication_news

This is our favorite time of year. You can feel it in the air every morning when you walk outside. Pretty soon, school bus traffic will slow to a trickle after the kids are let out for summer vacation. Summertime is upon us. It’s time for a much needed vacation. Maybe a trip to the mountains this year or a cruise. You’re ready for one.

Planning for Your Absence

It’s been months since an official day off and nearly half a year since the holidays. You’ve made your reservations, coordinated pet care, shopped for the essentials. Now, it’s time to plan for your absence at work.

One of the best ways to have a great vacation is to feel reassured that everything back at the office has been taken care of, because you don’t want to be thinking about work while on vacation. You need some well-deserved rest and relaxation. That’s why we have compiled a checklist for you to follow, just to help you stay organized and ready for adventure.

Vacation Checklist

☐ Prioritize your workload. This may seem like a no brainer, but low priority projects have a way of creeping in and taking too much of your time. Plus, make sure to write it all down.

☐ Take a look ahead. Planning your return is as important as stepping away. Adjust your calendar and be strategic with your scheduling.

☐ Schedule a buffer. Try to leave a couple hours open before you leave and keep a couple open when you return.

☐ Let your colleagues know. If you give everyone notice far enough in advance, then they can adjust their calendar, too. This is even more helpful when working on teams or in committees.

☐ Contact high-priority clients a week before you leave. Reach out and let them know where you’ll be and who they can get in touch with if they need anything.

☐ Prepare a return agenda. Your head will be fuzzy, but in a good way. You’ll have vacation on your brain. We’ve all been there. Plan ahead and be ready or else you’ll get overwhelmed.

☐ Let everyone know your availability. Work continues even while you’re on vacation. Taking a work-related call can be a necessary, minor disruption. Make sure your colleagues have a number to reach you and let them know days and times when you’ll be available. Also, let them know when you’ll be disconnected.

☐ Set up your Backup. Who’s covering for you while you’re gone? Make sure they are aware of your projects, how to handle emergencies, and when they should contact you.

☐ A list of tips. Providing your backup with a list of tips can save them time and reduce frustration.

☐ Put in a little extra time. Adding an hour or two a day can tie up loose ends and save you a lot of headaches after your return.

☐ Clean up. A cluttered desk will make it harder for your backup to help you. Organize your files and tidy up around your office. Don’t forget to water the plants.

☐ Archive and back up files. Make sure all of your files and emails are backed up and available.

☐ Out of office. Set up your out of office messages. Customize your auto-reply and voicemail to reflect the dates you’ll be away and your backup’s name and contact information.

☐ Brain dump. You may want to quickly type out a list of notes before you leave. This will help you get back into the swing of things when you return.

☐ Say good-bye to everyone!

Planning to Have Fun

It’s always important to work with your colleagues prior to leaving the office. You may need to delegate tasks while you’re away. Also, having an emergency plan in place is needed most when you’re out of the country, sippin’ cocktails on that cruise of a lifetime, where there’s no internet or phone service. We hope you have a great vacation!

Everything I Know About Marketing, I Learned from Wonder Woman

WonderWomanMarketingIntro_news

It’s no secret that I have been a fan of Wonder Woman since an early age. And, for good reason. She symbolizes the strength and intelligence every woman possesses. My personal philosophy of Wonder Woman marketing goes into every project I’m a part of, every meeting I attend and every opportunity that comes my way.

More than a Super Hero

The Wonder Woman movie captivated audiences across the globe. It almost reached the billion-dollar mark at the box office. Not to mention, the comic book series has changed much since World War II, yet continues to be published for many adoring fans. Why? Because Wonder Woman had timeless qualities that women (and men) of all eras can admire: god-like strength and intellect, and a benevolent nature.

A Positive Symbol for Everyone!

Over the years, I’ve collected Wonder Woman themed goodies, like the wall mural with Diana making funny faces or the latest Pop! Comics figurine.

wonder woman photobooth

My friends have also given me some of the best gifts that depict her in fun and quirky ways I think everyone can relate with. They are all displayed prominently in my office. I can still look upon each gift and get inspired to do my best for my friends and clients. It makes me feel good to see Wonder Woman is also inspiring another generation of young women stepping forward to take on the world with confident intelligence.

More to Come

Did you know that Wonder Woman also had great powers of persuasion? She used her intuition and intellect, as much as her Lasso of Truth, to convince people that the truth was the best option. This got me thinking about how marketing has a lot in common with Wonder Woman’s super powers and gadgets. Over the next few months, look for our articles on how Pinstripe is inspired by Wonder Woman and hopefully she’ll inspire you to be a Wonder Woman in your own work, too.

 

Passion – The Road to Success

company culture of passion_news

We expect to see passion in entrepreneurs, small business owners, and freelancers – these people are following their dreams to own their own business doing what they love most. Passion is what drives them morning, noon, and night to work hard, talk about their business often, and go out of their way to make their business successful. But what if we saw passion in employees of larger companies and even enterprise corporations?

The Brand Ambassador

We recently scheduled a series of photo shoots to begin building a media library for one of our larger clients – a Fortune 500 behemoth with locations in Tampa, throughout the U.S., Canada, and Europe. At each location there has been one thing that we’ve noticed – every person we’ve encountered has been incredibly helpful, knowledgeable about their company, and passionate. They not only helped us by guiding us through their processes, explaining many of the inner workings of their organization so we gain a better understanding of what images and video we need to create and informing us of shots we may have never realized we needed, but they did it with a visible pride. Their hospitality has been incredible – we expected to be greeted and then left to our own devices, but what we received from each person who assisted us was a personal tour guide and brand ambassador. We are impressed.

Passion – A Part of Company Culture

What we began to notice is that each person in this company exceeded our expectations – in essence, they were acting like business owners rather than employees by demonstrating the same passion an entrepreneur would. This is something that we have always believed in theory, but never has it been so thoroughly supported by direct empirical evidence. What it boils down to is employee empowerment. Empowering your employees instills in them the same passion for the business as the business owner, and it is a direct result of the culture that you create within your organization.

How to Instill Passion in Company Culture

There are many ways to create a culture of passion and ownership. Here are just a few:

  • Transparency. Give people visibility into the decision-making process
  • Collaboration. Provide spaces that facilitate collaboration and make sure managers are collaborative with their employees
  • Autonomy. Autonomy is an important part of ownership – make sure people have autonomy in as many aspects of their work and even their schedule as possible
  • Community. Establish a tight-knit community within your organization, bringing people together to get to know each other, make them feel at home, make sure that executives mingle often with the rest of the organization’s employees, make sure people have fun in addition to working hard
  • Training and education. Offer thorough education about the industry, organization, its history, clients, etc, and commit to updating that education frequently. Offer courses so employees have opportunities to learn more about their jobs and build upon their job skills and offer resources for further education
  • Hiring. If you keep in mind company culture during the hiring process, you will ensure to bring on employees that share a passion for your business, will thrive in your company, and take advantage of the education and training that you offer
  • Loyalty. Be loyal to your employees – they will reward you with the same

These are just a few ways to introduce people and programs that will create a culture of passion. They are easily applicable to smaller organizations, but employing them on a larger scale may prove more difficult. We know it is possible and have seen it in action, but it requires company-wide participation. It won’t be successful if everyone is not on board.

Here are a few articles that offer advice on creating a positive culture within your organization:

3 Ways I Created a Culture of Passion

8 Rules Creating Passionate Work Culture

Building a Culture of Passion and Excellence

What methods do you employ to build a company culture of ownership and passion?

Volunteering Builds New Skills

volunteering and leadership_news

For many years, Pinstripe has been committed to causes that are close to our hearts. Our own personal and professional growth can be tied directly to the many organizations that provide valuable services for our community. And, because of this, we have gained so much.

Leadership

Each opportunity with a nonprofit organization places us in a new environment. These organizations are short on resources, so you have to really know how to get the most from people you know, especially within your business network. Getting others involved in a nonprofit shows leadership and drive.

It’s through volunteering that you may get the opportunity to lead others, especially when there are limited opportunities in the office. Volunteering has taught us new leadership skills, such as:

  • Maximizing a limited amount of resources
  • Application of expertise in new ways
  • Using innovative ways to reach people
  • Leading a group of individuals with one common goal

More importantly, the relationships you build while volunteering can last a lifetime. These relationships will expand your personal and professional network, helping you to realize your goals.

Soft Skills

For recent graduates, soft skills have become more prized than technical knowledge. Business owners can teach them how to perform their job, but not how to interact well with others. If you have these skills, then practicing them is just as important as developing them. Volunteering is a good way to both learn and continue to practice soft skills.

What are soft skills? They include the following:

  • Communication skills
  • Time management
  • Problem-solving
  • Creativity
  • Being a good team player
  • Empathy and compassion

Developing these soft skills can have a big impact on your career. For millennials, this type of experience can boost credibility and give them the edge in a tight marketplace. Over time, volunteering teaches how perseverance and tenacity can overcome roadblocks and changes in the economic landscape.

Personal and Professional Growth

With all of the changes in technology and the way we do business, we need to be able to react swiftly and with confidence. We can vouch for the fact that volunteering helps us face new challenges without fear. Volunteering is as much about personal growth as it is about helping others. It allows us to engage with people in our community, listen to them and try to help. This gives us a deeper understanding of what the community needs and also experience in addressing those needs. Volunteering may start small, but who knows, over time this can change to even bigger roles. That’s up to you and how far you want to take it.

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