Recent Posts

Breakthrough Cocktail Interview with Ginger Reichl

breakthrough_newsI had the pleasure of chatting with Gary Ware on his Breakthrough Cocktail podcast this week. This episode focused on creating the career of your dreams, so we talked about my career path, how I chose advertising, how to network, creating work/life ‘balance,’ what I look for when hiring new talent and more during our half hour together.

One of his questions was, “What did you want to be when you grew up?” I responded that I can only ever remember wanting to go into advertising. Maybe it was watching Darren create ads at McMann & Tate on Bewitched reruns, AdCouncil PSAs during Saturday morning cartoons, or the Superbowl, but I was hooked very early. By the time I was 12 years old, I was on a mission to have an ad agency. Such a nerdy child.

I am so fortunate and grateful that I get have the ‘career of my dreams’ and work with incredibly smart and inspiring clients. It was kind of Gary to ask me to join him on his podcast and hope that one person hears a nugget that helps them find their dream. Happy listening!


Gary helps young professionals reach their full potential with coaching and mentorship. You can subscribe to his podcast on iTunes to listen to all of his guests and get a little insight of your own.

Tampa Bay public relations

Shorecrest Preparatory School Gift Drive for Guardian ad Litem

The Shorecrest gym was filled with toys, games, clothes, bicycles and much more on Friday – all part of a gift drive for children supported by the Guardian ad Litem Foundation. The organization raises funds and resources for local foster children. Christmas should be a special time for every child and the students and families of Shorecrest made sure local families have a reason to celebrate.

Bay New 9’s Ashley Jeffery and Tampa Bay Times reporter, John Pendygraft, visited the school to talk with the students about the gift drive.

“Your mom and dad gift you stuff, so when you give it feels like you are the person who is being kind and giving. I think it feels really good,” said second grader, Kristen Williams.”

See the Tampa Bay Times story here: Shorecrest Prep Annual Holiday Drive makes holidays brighter for children removed from homes.

The Bay News 9 story is here.
\\Tampa Bay public relations

Shorecrest Preparatory School Participates in Hour of Code


We were pleased to welcome Bay News 9’s Ashley Jeffery at Shorecrest Preparatory School as students participated in the Hour of Code – a global initiative to expand participation in computer science and technology. In celebration of Computer Science Education Week, Hour of Code is organized by and features tutorials to teach programming, including Code with Anna and Elsa from Frozen and Write Your First Computer Program with video lectures from Mark Zuckerberg, Bill Gates, Angry Birds and Plants vs. Zombies. President Obama also learned to write code with students.

Ashley met kindergarteners learning how to program a robot, 3rd graders building their own apps and games, and seniors learning more advanced coding in preparation for biotech classes in college and plans to make more advanced prosthetics.

For more information about Shorecrest’s technology program, visit

Contact us for more information about our media relations team.

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Tampa Bay public relations

Finding great sources for stories keeps journalists happy

newspaper_newsThe Pinstripe PR team works diligently to keep our clients in the news. We are pitching stories to the media – major legal cases, significant real estate transactions, executive profiles, and more. We are offering clients as experts for stories about trends, legislation, or localizing a national story. We are ghost-writing op-ed pieces and guest columns.

One of the benefits of building great relationships with the media is they regularly contact us when they need a source for a story.

Of course, clients are always “on the list” to get these opportunities first, but if isn’t a fit or they aren’t available, we go through our contacts, friends (and friends of friends!) to find someone qualified to talk to the journalist. By positioning our team as a reliable go-to  firm for sources, the media continues to depend on us.

Last month, New York Times writer Amy Zipkin was working on a story about the latest trend of hotels allowing guests to leave or borrow items. She needed to talk with people who have taken advantage of these services and came to us. When none of our clients had used them, I recalled a friend – a former road warrior – who told stories of her superb hotel customer service experiences. We set up the interview and Amy had her first source.

Amy’s story appeared in today’s New York Times and Alison’s comments made the lede. 

Discover more about Pinstripe’s PR team and generate some great press for your business!

Tampa Bay public relations



de la Parte & Gilbert lawyer comments in Jameis Winston AP story

dgfirm_newsThe Pinstripe public relations team connected de la Parte & Gilbert lawyer, Kristin Melton with Associated Press reporter Kareem Copeland to write his story about Florida State University quarterback Jameis Winston’s student code of conduct hearing that began on December 2, 2014. Copeland’s article outlines the key details of the hearing including the parties involved, possible sanctions, when a ruling is expected, the appellate process and some history.

Kristin, who has experience in administrative law and representing clients involved with NCAA compliance cases, explained the difference between the code of conduct hearing and a criminal procedure.

With the worldwide reach of the AP, Kristin’s commentary was featured on nearly every television and radio news site, online publication, and daily newspaper including USA Today, ABC, NBC, CBS, Fox, and ESPN.

See the complete story on the Associated Press web site,

Tampa Bay public relations