Recent Posts

Crislip…. progress?

crislip4I’m very happy to report some progress with our little block in downtown St. Pete.(A big thank you to those that signed our petition last year.)

Since the article in in November’s Business Journal, it was slow until last month when we met with members of the St. Pete Preservation Society and The Studio @620 to kick our plans into gear.  We’ve since met with city council, the codes department and the owner to see what we can do to get some things moving.

I’m excited that it looks like it will be a lot more than a simple ‘art project’ on the exterior, but has grown into a plan to bring artists and businesses back into the building. We did a walk-through of the property to see the condition of the arcade and the storefronts. Afterwards, we asked the city to remove the benches along the sidewalk, to trim the trees to let in more light, and they volunteered to re-paint the parking lines. All of that was completed within two weeks (amazing how quickly the system can move!)

So now, we’re looking for businesses to move into the storefronts. In exchange for some sweat equity and very, very inexpensive rent – we can revitalize Central Avenue!


As Central Avenue block languishes, owner and St. Petersburg leaders seek pick-me-up – St. Petersburg Times, May 27, 2009
Businesses seeking action at Crislip Arcade on Central – Tampa Bay Business Journal, November 28, 2008
St. Petersburg’s ‘Central’ opportunity – August 29, 2008
Central businesses sound off – August 29, 2008
Retro arcade in downtown changes hands again – St. Petersburg Times, July 28, 2008
Hope for St. Pete’s historic Crislip Arcade – Creative Loafing, July 15, 2008
Out with the old – St. Petersburg Times, June 18, 2006

Jeff Zampino Elected to Tampa Bay Advertising Federation Board of Directors

Jeff Zampino, creative director, was elected to the Tampa Bay Advertising Board (TBAF) of Directors for the 2009-2010 year.

As Programs Director, his responsibilities include the planning and management of the chapter’s monthly educational luncheons.

TBAF is a division of the American Advertising Federation, the nation’s oldest and largest national advertising trade association.




Tampa Bay public relations

Buying Local – The 3/50 Project

Yes indeed, times are tough. Turn on the news and there is a tidal wave of bad news about the economy. The government is “bailing out” companies that drove themselves into the ground, and unfortunately, will do it again.

So it is up to us.

The 3/50 Project is a grassroots effort to encourage us to spend our money with local businesses.  Unlike most ‘buy local’ campaigns, this one is absurdly simple. Select three local business (ones that would totally bum you out if they were gone) and spend $50 a month with them.  Not $50 each – just 50 bucks a month.

Here is the gist from the 3/50 Project web site:

• Spend $50 per month in locally owned businesses. If half the employed U.S. population did so, it would generate more than $42.6 billion in revenue.

• For every $100 spent in locally owned businesses, $68 returns to the local community. When spent in a big box, chain, or franchise, $43 remains. Purchases made online return nothing.

As a business owner, I’ve always tried to support local companies, but recognize that I still buy from Amazon, Home Depot and chain restaurants pretty frequently. I will commit to spending at least $50 more a month with local businesses. THESE are the ones that deserve our money. This can be OUR bailout. Do your part. We can’t afford to lose them.

Here are my suggestions for some extra St. Pete love:

Bob Lee’s
Bowled Restaurant
Cupcake Spot
El Cap
Embellish Boutique
Haslam’s Book Store
Hook’s Sushi & Thai
One Lucky Dog
Page by Page book store
Paper Presence
Red Mesa Restaurant
The Pier (including The Columbia)
Pinstripe Marketing (of course!)
Putnam’s Hardware
Rogers Dry Cleaners
Saturday Morning Market


Tampa Bay public relations

Ginger Reichl Named a Finalist for Business Woman of the Year

Pinstripe president, Ginger Reichl, has been named a finalist for the St. Petersburg Chamber of Commerce Business Woman of the Year Award. Each year, one woman is honored for making a lasting and positive contribution in the local business community. The event also recognizes a Volunteer of the Year.

The award will be presented during the annual Women’s Symposium on March 10th where Ursula M. Burns, president of Xerox Corporation, will be the keynote speaker.

Tampa Bay public relations

Pinstripe Marketing President Named to Tampa Bay 100

Ginger Reichl, president of Pinstripe, was named to the Tampa Bay 100, a list developed by Tampa Bay CEO Magazine of 100 of the area’s most influential leaders in business, community, and economic development.

“It is an honor to be included on a list that includes CEOs of major corporations, managing partners of established firms, directors of venerable non-profits, even the governor,” said Ms. Reichl.

The Tampa Bay 100 honorees were recognized at a special reception on Thursday, April 30, 2009 at the Quorum Hotel in Tampa. Tampa Bay CEO magazine will feature a special Tampa Bay 100 print edition this summer.

Tampa Bay public relations