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And that’s a personal brand.

“A brand should strive to own a word in the minds of the consumer.”  It’s one of the key messages in Al and Laura Ries’ book, 22 Immutable Laws of Branding.  I use this gem in every marketing and branding presentation I give, with national examples (Volvo, FedEx, Nordstrom) and a few locals (Beef O’Brady’s, Beltz & Ruth, Dr. Monticciolo).  The idea of owning a word can be applied to personal branding as well.

Walter Cronkite owns the word trust.

The important part of owning a word is that it has to be true. You can’t just say your product is safe. You can’t just say it will be there overnight. You can’t just say you’re fair and balanced. It has to be true.

Walter Cronkite became an American icon when he took over the CBS Evening News in 1962.  Known for his slow, steady, authoritative delivery and his unerring standards of responsible and ethical journalism, Walter’s voice is associated with the country’s most significant events of two decades. He ended each broadcast with his trademark, “And that’s the way it is,”  except when it followed an opinion.

It is hard to imagine opinion or commentary that isn’t delivered as news.

Uncle Walter died today at the age of 92.  He owns the word trust.  And I don’t think anyone will ever take it from him.

Tampa Bay public relations

Pinstripe Marketing President Named to Gulf Coast 40 Under 40

Pinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was recently selected as one of the 40 Under 40 by the Gulf Coast Business Review. The “40 Under 40” list recognizes bright, young business leaders, executives and professionals under the age of 40 who live and work in Pinellas, Hillsborough, Manatee, Sarasota, Charlotte, Lee and Collier counties.

Reichl is the president of Pinstripe Marketing, a full-service agency that specializes in promoting professional services firms. She also serves on the board of directors of several trade associations, professional organizations and local non-profits.

 

Tampa Bay public relations

More Crislip Arcade news

july09-129Our Clean Up Crislip project was a huge success with nearly 70 volunteers who gave their time and talents to clean up the 600 block of Central Avenue. Now that the arcade and adjacent storefronts are empty, there are artists and businesses ready to rent!

Progress!

See the Times article with the latest news.

 

 

 

Pinstripe Marketing President Named to Tampa Bay Up & Comers

Pinstripe Marketing is pleased to announce that agency president, Ginger Reichl, was recently selected to the Tampa Bay Business Journal 2009 Up & Comers. The Up & Comers list recognizes young professionals who have made significant contributions to their businesses, industries and communities.

Reichl is the president of Pinstripe Marketing, a full-service agency that specializes in promoting professional services firms. She also serves on the board of directors of several trade associations, professional organizations and local non-profits.

Tampa Bay public relations

Legal Marketing Mini-Conference

Legal Marketing Tampa BayThe Southeast chapter of the Legal Marketing Association (LMA) is hosting a regional conference next month and time is running out to register. Early bird registration ends on July 31. You can register and find more detailed information here.

Orange County Bar Association, Orlando, Florida
August 14, 2009
9 am to 4 pm

Program topics include:

 

  • Taking the ACC Value Challenge A Step Further: Creating the Ultimate Client Experience, moderated by Deborah Knupp, Partner of Akina, with local managing partners.
  • The Boundaries of Promoting Legal Services with Will Hornsby, Staff Counsel of the American Bar Association.
  • Making a Sales Culture Out of Your Law Firm with Chris Fritch, Client Development Consultant at Clients First Consulting.
  • Using Web 2.0 and Social Networking as Part of Your Business Development Arsenal with Sue Remley, Senior Marketing Consultant at Jaffe Associates.

Please note that the program has been approved by The Florida Bar for 5.0 hours of general CLE credit, including 1.0 hour of ethics credit.

The current price for our one-day event is only $99 for LMA members and $149 for non-members. However, due to high demand and limited space, we can only offer this great rate for a short time. Early bird registration ends on July 31. After July 31, the price to attend will be raised to $129 for members and $179 for non-members. This includes programming for the day, lunch, materials and CLE credit (where approved). Each event will also be followed by a networking reception and happy hour!

Please be advised that there will be no refunds after 10 business days prior to each event. All refunds are subject to a $25 processing fee.

We are planning a carpool from Tampa. Contact Kim Brannan, LMA Tampa Bay Program Chair for more information.

Tampa Bay public relations