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Vervisch Wins Pinstripe Service Excellence Award

Ad 2 Tampa Bay’s vice president, Carl Vervisch, received the 2008 Pinstripe Service Excellence Award at the Mad Men-themed party, Ad Bash, held on November 20 at the Don Vicente Hotel in Ybor City. Presented annually, Pinstripe Marketing presents the award to the Ad 2 member who demonstrates the most outstanding contributions to the organization.

Vervisch was integral in the development of AdCast, a live Internet-broadcasted video program focused on young professionals in Tampa Bay. The show features the latest information on Tampa Bay area events, professional development, hot trends in marketing, and new talent in the advertising world. AdCast also promotes other young professional organizations, charities and fundraising events. Vervisch has been co-host of the show since its inception and was co-host for the first national AdCast at the American Advertising Federation Conference (AAF) in Atlanta in June 2008. The video segments are archived on Google Video and available by searching for “AdCast” .

He was a major contributor to the AAF achievement competition books that ultimately won the National Ad 2 Club of the Year title in 2008. Vervisch regularly speaks to student groups, reviews portfolios and gives career advice to the next generation of talent.

“Carl has become one of the most public faces and biggest advocates of Ad 2,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president. “His role in promoting the organization, leading its initiatives, and mentoring tomorrow’s members made him a natural fit for this award.”

Vervisch is a copywriter at SPARK in Tampa, Florida.

Tampa Bay public relations

Anderson-McQueen Funeral and Cremation Centers Selects Pinstripe Marketing

Anderson-McQueen Funeral and Cremation Centers has selected Pinstripe Marketing as its agency of record. Pinstripe will lead the marketing and public relations efforts to support the venerable 56-year-old firm. Founded in 1952, Anderson-McQueen is Tampa Bay’s largest family-owned funeral home, offering a variety of customized memorial services.

“Pinstripe’s experience in marketing for professional services firms really set them apart when making our selection. We know that most people don’t want to discuss death, so we see our role as being a trusted member of the community and someone our neighbors can rely on when they need us. We are looking forward to working with their team to continue that tradition,” said John McQueen, chief operations officer for Anderson-McQueen.

“We are excited about our opportunity to work with such a progressive, family-owned business,” said Pinstripe president, Ginger Reichl. “With unique services that include a Harley-Davidson hearse, cremation ceremonies in which the family can participate, and pet memorials, they have laid the foundation to tell some great stories.”

Tampa Bay public relations

Another nudge for the Crislip

Our friends at the Tampa Bay Business Journal picked up on our petition to clean up the Crislip Arcade. This could be the nudge we need to make some progress!

Businesses seeking action at Crislip Arcade on Central

The fate of the historic Crislip Arcade, a 1920s-style mall on Central Avenue, has been undetermined for years, and the property has fallen into disarray.

Now some nearby businesses are banding together to take action.

“We wanted to be part of the downtown revitalization, but nothing’s really been done “with Crislip,” said Ginger Reichl, president of Pinstripe Marketing. “We kept hoping something would come through.”

Reichl moved her company to Central Avenue in December 2007 but soon found that Crislip, located at 641 Central Ave., had been abandoned and boarded up and had become an eyesore. She met with representatives from the St. Petersburg Preservation Society about Crislip, and they decided to create an online petition calling for exterior beautification of the property.

Reichl says she is willing to organize a volunteer effort to get the job done. All she needs is the permission of Tom Gaffney, Crislip’s owner.”

Read the rest of the article.


Ginger Reichl Named St. Petersburg Young Professional of the Year Award

Pinstripe Marketing president, Ginger Reichl, won the 2008 St. Pete Young Professionals Leadership in Minority Owned Business Award.

Thirty Tampa Bay young professionals were named finalists for the inaugural award program to recognize outstanding achievement in their profession, leadership and community service. Winners in six categories were selected by an independent panel of judges.

Ginger was recognized for the growth of Pinstripe Marketing, aWBENC-certified woman-owned business, and for her leadership in several professional and civic organizations including the Leadership St. Pete Alumni Association, Junior League of St. Petersburg, American Marketing Association, Legal Marketing Association, and the Tampa Bay Advertising Federation.

St. Pete Young Professionals is a national award-winning program of the St. Petersburg Area Chamber of Commerce dedicated to making the city a better place to live, work and play. The organization provides networking, professional development, community service and advocacy opportunities for professionals 22 to 40 years old.


Tampa Bay public relations

Pinstripe Marketing Wins SCORE 2008 Client of the Year Award

Pinstripe Marketing has been recognized as the 2008 Client of the Year by the Pinellas County Chapter of SCORE. Pinstripe president, Ginger Reichl, received the award at the SCORE monthly meeting, which was attended by members of the district and national SCORE organization as well as St. Petersburg Deputy Mayor Goliath Davis.

According to Ron Caffrey, the SCORE counselor who worked with Ginger and nominated her for the award, “Through careful cash management and networking, she has grown her business from a small boutique agency to one of Tampa Bay’s fastest growing full-service firms.” Ms. Reichl added that it was especially helpful to have the discipline of monthly meetings with her SCORE counselors and “homework” assignments between meetings. Since working with SCORE counselors, Ron Caffrey and Carol Gamel, Pinstripe has more than doubled in revenue.

Reichl says her counselors’ assistance was invaluable to the success of her business. “I tend to be very conservative when taking risks to grow the agency,” said Reichl. “Decisions to bring on more staff, purchase new equipment, and get larger offices are ones I take very seriously, so it was important to have their input at each step.”

SCORE, “Counselors to America’s Small Business”, is a non-profit organization dedicated to educating entrepreneurs and the success of small businesses nationwide. A resource partner with the U.S. Small Business Administration (SBA), SCORE is the premier source of free and confidential business advice for entrepreneurs. To contact SCORE, go to

Tampa Bay public relations