Recent Posts

Jeff Zampino Elected to Tampa Bay Advertising Federation Board of Directors

Jeff Zampino, creative director, was elected to the Tampa Bay Advertising Board (TBAF) of Directors for the 2009-2010 year.

As Programs Director, his responsibilities include the planning and management of the chapter’s monthly educational luncheons.

TBAF is a division of the American Advertising Federation, the nation’s oldest and largest national advertising trade association.




Tampa Bay public relations

Buying Local – The 3/50 Project

Yes indeed, times are tough. Turn on the news and there is a tidal wave of bad news about the economy. The government is “bailing out” companies that drove themselves into the ground, and unfortunately, will do it again.

So it is up to us.

The 3/50 Project is a grassroots effort to encourage us to spend our money with local businesses.  Unlike most ‘buy local’ campaigns, this one is absurdly simple. Select three local business (ones that would totally bum you out if they were gone) and spend $50 a month with them.  Not $50 each – just 50 bucks a month.

Here is the gist from the 3/50 Project web site:

• Spend $50 per month in locally owned businesses. If half the employed U.S. population did so, it would generate more than $42.6 billion in revenue.

• For every $100 spent in locally owned businesses, $68 returns to the local community. When spent in a big box, chain, or franchise, $43 remains. Purchases made online return nothing.

As a business owner, I’ve always tried to support local companies, but recognize that I still buy from Amazon, Home Depot and chain restaurants pretty frequently. I will commit to spending at least $50 more a month with local businesses. THESE are the ones that deserve our money. This can be OUR bailout. Do your part. We can’t afford to lose them.

Here are my suggestions for some extra St. Pete love:

Bob Lee’s
Bowled Restaurant
Cupcake Spot
El Cap
Embellish Boutique
Haslam’s Book Store
Hook’s Sushi & Thai
One Lucky Dog
Page by Page book store
Paper Presence
Red Mesa Restaurant
The Pier (including The Columbia)
Pinstripe Marketing (of course!)
Putnam’s Hardware
Rogers Dry Cleaners
Saturday Morning Market


Tampa Bay public relations

Ginger Reichl Named a Finalist for Business Woman of the Year

Pinstripe president, Ginger Reichl, has been named a finalist for the St. Petersburg Chamber of Commerce Business Woman of the Year Award. Each year, one woman is honored for making a lasting and positive contribution in the local business community. The event also recognizes a Volunteer of the Year.

The award will be presented during the annual Women’s Symposium on March 10th where Ursula M. Burns, president of Xerox Corporation, will be the keynote speaker.

Tampa Bay public relations

Pinstripe Marketing President Named to Tampa Bay 100

Ginger Reichl, president of Pinstripe, was named to the Tampa Bay 100, a list developed by Tampa Bay CEO Magazine of 100 of the area’s most influential leaders in business, community, and economic development.

“It is an honor to be included on a list that includes CEOs of major corporations, managing partners of established firms, directors of venerable non-profits, even the governor,” said Ms. Reichl.

The Tampa Bay 100 honorees were recognized at a special reception on Thursday, April 30, 2009 at the Quorum Hotel in Tampa. Tampa Bay CEO magazine will feature a special Tampa Bay 100 print edition this summer.

Tampa Bay public relations

Governor Crist, I hope you’re right.

StaffI was selected as one of ten business leaders to meet with Governor Charlie Crist at the St. Petersburg Chamber of Commerce this morning to discuss our businesses, what we’re seeing in the marketplace, and what the state can do (or stop doing) to make it better for us.

It was a brief meeting, so there wasn’t time for extensive discussions, but I was impressed with the governor’s understanding of the issues we are facing and the resources that are already available from the state to support us. He rattled off web sites for a variety of tools and information, along with real estate sales statistics and information about Florida’s piece of the federal stimulus plan.

I mentioned my concern about the legislature repealing the sales tax exemption for advertising services and he said, “I doubt that will happen.”  I replied, “I hope you’re right.”

Joel Giles from Carlton Fields asked the Governor about Florida losing some of its appeal with rising property tax and insurance costs, and people selecting other southeastern states to put down roots.  Citing real estate statistics and a couple anectdotes, he concluded his answer by clutching his head and saying, “people are going to wonder why they didn’t take advantage of this market, with the deals available out there. If I had the money to invest, I’d buy some real estate right now, another condo or something.”  Those other states are nice, but they still aren’t Florida.



Tampa Bay public relations