Recent Posts

Pinstripe Named to 2009 National Top Business List

Pinstripe Marketing is listed #104 on the Top 500 Emerging Businesses in the U.S., the nation’s leading business-to-business internet site.

“We are so fortunate to be growing during these uncertain times,” said Ginger Reichl, president of Pinstripe Marketing. “Our success illustrates the wise choices of our clients to continue marketing during the recession, understanding that they will ultimately fare better following the recovery. It is an honor to be named to the DiversityBusiness list among other companies and industries still experiencing growth.”

This is the ninth annual listing of the top businesses by The companies listed on the Top Business Lists represent the nation’s top multicultural earners and challenge the long-held notion that a privately held business is small or insignificant. Winners are sought after by major corporations wishing to increase spending with small businesses. Pinstripe Marketing is a certified Woman-Owned Business Enterprise by WBENC.

“Entrepreneurs are a growing force in the U.S. economy,” said Kenton Clarke, CEO of Computer Consulting Associates International, the company that built This is a business segment that provides jobs, products, services, and generates wealth for their communities. These are the new leaders in American business.”

The List
This List is a classification that represents the top small businesses in the U.S., in sectors such as technology, manufacturing, food service and professional services. Large organizational buyers throughout the country that do business with multicultural, small and women-owned businesses use the list. The List is produced annually by, the nation’s leading multicultural B2B Internet portal that links large organizational buyers to multicultural product and service suppliers.

The winning companies will be honored at a special awards ceremony at’s “Ninth Annual Multicultural Business Conference”, taking place April 29 – May 1, 2009 at the Disney’s Contemporary Resort in Orlando, Florida.

For the complete list of winning companies, please visit:

Launched in 1999, DiversityBusiness, with over 46,000 members, is the largest organization of diversity owned businesses throughout the United States that provide goods and services to Fortune 1000 companies, government agencies, and colleges and universities. DiversityBusiness provides research and data collection services for diversity including the “Top 50 Organizations for Multicultural Business Opportunities”, “Top 500 Diversity Owned Companies in America”, and others. Its research has been recognized and published by Forbes Magazine, Business Week and thousands of other print and internet publications. It is a leading provider of Supplier Diversity management tools and has the most widely distributed Diversity magazine in the United States. is produced by Computer Consulting Associates International Inc. ( of Southport, CT. Founded in 1980.

Tampa Bay public relations

Pinstripe Creative Team Wins Two ADDY Awards

ADDY Award WinnersThe Pinstripe creative team brought home two ADDY awards at the 2009 Tampa Bay Advertising Federation ADDY gala on February 28th. The Worry-Free Security campaign for Trend Micro won a Silver ADDY in the multimedia category. The campaign included a microsite and online game, Whack-a-Virus, the CMPXChange conference engagement program, and virus promo buttons.

The new Pinstripe Marketing stationery package earned a Gold ADDY in the self promo category.


Tampa Bay public relations

Pinstripe Launches Pro Bono Campaign for SPOT

Pinstripe Marketing unveiled a new advertising campaign for SPOT (Stop Pet Overpopulation Together) at the grand opening of its first spay/neuter clinic in Pinellas Park. Last September, the Pinstripe team selected SPOT as their 2008 pro-bono client. “We believe it is the responsibility of our profession to lend our time and talent to help these organizations to make a better community”, said Ginger Reichl, president of Pinstripe Marketing. “We really had fun and appreciated their trust.”

SPOT is a non-profit organization that provides low cost spay/neuter services and education on pet overpopulation to the Tampa Bay community. Last year, they distributed 6,000 vouchers for discounted spay/neuter procedures with a 66% redemption rate in Pinellas County. SPOT chose February to open their first clinic in celebration of National Spay/Neuter month. Pamela Borres, the founder of Stop Pet Overpopulation Together, was thrilled to be working with a professional marketing agency. “We wanted to make the decision to spay or neuter a pet the fashionable solution to pet overpopulation,” explained Pamela. “The board and I are very pleased with the resulting campaign!”

With so many pet organizations in Tampa Bay, Pinstripe’s creative team decided to do something extreme to grab the public’s attention. The campaign relies heavily on imagery provided by Danette Morse, a freelance pet photographer and SPOT board member. The sets range from dingy St. Petersburg alley to a stripper pole at a local gentleman’s club.

The new clinic is at:

4403 62nd Avenue
Pinellas Park, FL 33781
(727) 545-3463

The final campaign can be found online

The campaign was supported by:

Danette Morse, Photography by Danette
Friends of Strays
Jill McDonald
Kathleen Kiley & Allie, the Standard Poodle
Maria Ryan
Pet Food Warehouse
Shanan Lewis & Natasha, the Russian Blue
Yoda, the French Bulldog
Zoe, the Weimeraner

SPOT is a non-profit spay/neuter clinic that provides low cost spay/neuter services and education on pet over-population to the Tampa Bay community. For additional information on SPOT please visit or call (727) 545-3463 for more details.


Open letter to Florida Legislature: Do not repeal ad tax exemption

I wrote the following letter to Representative Michael Scionti, encouraging him and his colleagues to keep the tax exemption for advertising services.  While it could appear to be a simple case of self-preservation, I honestly believe that this would be detrimental to Florida businesses. If you agree, write a letter. If you disagree, well… don’t.

 Representative Scionti,

 As the owner and president of a Florida marketing agency, I am writing to respectfully request that you do not repeal the tax exemption language defining “certain advertising services” in Florida Statutes Section 212.08(7)(vv).

 Even in the current economic environment, Pinstripe is still experiencing growth, creating jobs and buying products and services in our community.  By repealing this language, it would put me and all Florida agencies at a competitive disadvantage. We live in an electronic age, and our clients can very easily select an agency from anywhere in the country or the world, and receive the same quality services.

 My clients are not in a position to increase their marketing budgets, therefore the amount available to spend on the cost of goods and services will only decrease by 7% to cover the additional costs, if I am able to retain the account at all. With 7% less marketing, they will experience fewer sales, resulting in fewer jobs, and ultimately less tax revenue for the state.

 It is important to note that we continue to collect and pay sales tax for printed materials, promotional items, trade show signage, direct marketing materials and other tangible goods. If we lose these clients, then the tax revenue for the hard items will also be lost.

 Advertising fuels Florida’s economy and is a legitimate and important element of doing business. Like legal services, accounting services, architectural services, engineering services, and other professional services, advertising and marketing services should continue to be exempt from sales tax.

 I welcome a conversation with you to discuss the issue and illustrate the irreparable damage the repealment of this language could do to my agency, my family, and the families of my employees.

Best regards,

Ginger Reichl
President, Pinstripe Marketing

Tampa Bay public relations

Florida Legislature is hungry and advertising looks mighty tasty

I received an email today from the 4th District American Advertising Federation’s lobbyist with a heads-up that the House Finance and Tax Committee just released a list of 51 specific sales tax exemptions they plan to “discuss” for potential review during this year’s legislative session.

There are several items on the list that directly affect the advertising industry, and thus, every business in the state.

Take a look at the list here:

We’ve been down this road before, but this is definitely an issue we are going to watch.

Tampa Bay public relations