Recent Posts

Pinstripe Marketing Certified as Women’s Business Enterprise by Women’s Business Enterprise National Council

Certification Satisfies Private Sector’s Growing Demand for Diversity

Pinstripe Marketing, Inc., a St. Petersburg‐based leader in professional services marketing, has been granted national Women’s Business Enterprise (WBE) certification by the Women’s Business Enterprise National Council (WBENC) through its regional affiliate, the Women’s Business Development Center. The announcement was made today by Ginger Reichl, the agency’s president.

Pinstripe Marketing’s official WBE status is a response to new expectations in the marketplace.

“Historically, WBE certification was only necessary to serve governments and other public agencies,” Reichl explains, “but in recent years, our clients and others in the private sector have made diversity, both in their own staff and among their vendors, suppliers and consultants, a significant priority.

Because WBENC’s certification process is credible and comprehensive, our prospective clients no longer have the burden of conducting their own due diligence. When they hire a WBE‐certified agency, like Pinstripe Marketing, they are showing their staff, board members, customers and the public that they are truly committed to diversity.”

“We are proud of this certification,” she continues. “The more visibility women can gain as business leaders, the better it is for all of us. By successfully going through the WBE certification process and becoming involved with WBENC, I hope I can accomplish some ambitious goals for Pinstripe Marketing, for our clients, and for all businesswomen.”

Tampa Bay public relations

Pinstripe Marketing Selected for Xerox Channel Marketing Campaign

Pinstripe Marketing has been selected by Xerox Corporation to implement a channel marketing campaign to support a community of Xerox business partners.

The campaign includes the development of marketing materials for nearly 100 business partners to help them promote Xerox document management solutions to their end users. Materials include a brochure, email campaign and an web-based survey with incentives. Pinstripe is managing the design and execution of the marketing campaign on behalf of the business partners so they may continue to focus on their core competencies of account management and technical support.


Tampa Bay public relations

McDonald Wins Pinstripe Service Excellence Award


Pinstripe Service Excellence Award

Vinny Tafuro (’06), Jessica McDonald (’07) and Devon Pero (’05)

Ad 2 Tampa Bay’s Communications Director, Jessica McDonald, received the 2007 Pinstripe Service Excellence Award. Presented annually, Pinstripe Marketing presents the award to the Ad 2 member who demonstrates the most outstanding contributions to the organization.

Ad 2 Tampa Bay launched AdCast, a live Internet-broadcasted video program in September, 2006. The young professional-targeted program broadcasts the latest information on Tampa Bay area events, professional development, hot trends in marketing, and new talent in the advertising world. AdCast also promotes other young professional organizations, charities and fundraising events. McDonald quickly stepped in as co-host for the monthly broadcast, lead script writer, and scheduler for guests. Since its launch, AdCast has become an important communication tool for Ad 2 and local young professional organizations. The video segments are archived on Google Video and available by searching for “AdCast”.

“As communication professionals, it was only natural for Ad 2 Tampa Bay to take the lead in promoting other local young professionals. Jessica is an impressive leader who stands out among her peers, and her initiative has made AdCast a success in a very short amount of time,” said Ginger Reichl, president of Pinstripe Marketing and former Ad 2 president.

McDonald also oversees Ad 2 Tampa Bay’s annual communication plan and serves as the organization’s public relations contact. McDonald is a graduate student at the University of South Floridaand the Marketing Promotions Manager for Tampa Bay & Company, a non-profit organization responsible for promoting the Tampa Bay area as a destination for visitors and conventions.

About Ad 2 Tampa Bay
Ad 2 Tampa Bay, Inc., an affiliate of the American Advertising Federation, is a non-profit organization of advertising professionals under the age of 32. As a nine-time National Ad 2 Club of the Year, the organization takes pride in providing both members and the community with quality educational programs, national award-winning public service campaigns, professional interaction, member employment services, fun-filled social events and much more.


Tampa Bay public relations

Ginger Reichl Elected to American Marketing Association Tampa Bay Chapter Board of Directors

The American Marketing Association Tampa Bay Chapter (AMATBC) is proud to announce its new leadership. Goals for the new board include increasing service to area non‐profits, increasing membership and benefits as well as raising visibility for the chapter through its new branding campaign.

The new board members are:

Karin Arden, president. Arden is a partner with JFD Advertising & Public Relations in Tampa.

Velma Knowles, president‐elect. Knowles is managing director, marketing with AAA Auto Club

South in Tampa.

Terre Paz, chairman of the board. Paz is with Ryah Creative Group in Palm Harbor.

Pam Smith, vice president programming. Smith is product development manager with PSCU

Financial Services Inc. in St. Petersburg.

Don Gage, vice president of membership/volunteers. Gage is owner of GAGE in Palm Harbor.

Chris Vivian, vice president of communications. Vivian is president of ClearEcho

Communications, LLC, in St. Petersburg.

Jody Beste, treasurer and vice president of finance. Beste is a CPA with JBJ Enterprises in Port


Ginger Reichl, vice president collegiate relations. Reichl is president of Pinstripe Marketing in St.


Vince Bailey, vice president of research. Bailey is owner of Vincent Bailey Consumer Research in

Safety Harbor.

Agnes Bradford, creative brand director. Bradford is a graphics manager with United Way of


Brooke Fletcher, vice president of records and administrative marketing assistant. Fletcher is an

assistant product marketing manager, membership with AAA Auto Club South in Tampa.


The AMATBC has evolved to bring its members outstanding benefits and activities designed to provide

ongoing education, inspiration and professional networking opportunities. The monthly events are open

to members and guests and feature speakers from well‐known companies and brands in Tampa Bay and

nationwide. Last year’s events featured AAA Auto Club South, JetBlue Airways and Chick‐fil‐A and the

chapter is looking forward to presentations from MasterCard, Entravision and Clear Channel Radio,

among others. For more information about events, call Jim Slusser at 727‐865‐7687.

Tampa Bay public relations

East West Shrine Game

St. Petersburg, Fla. – (July 26, 2012) – Pinstripe Marketing, a full-service marketing and communications agency based in St. Petersburg, Florida, was selected as the public relations and social media marketing agency for the legendary East-West Shrine Game® to be held at St. Petersburg’s Tropicana Field on January 19, 2013 televised live by NFL Network.