referral rock guest blog writing nikki devereux

Nikki Devereux Lends Newsletter Expertise in Referral Rock Story

Pinstripe senior project manager, Nikki Devereux, is one of 44 marketers to give advice on creating a compelling email marketing newsletter for Referral Rock. General tips included keeping language conversational instead of a lot of jargon, Tuesday is the most popular day for distribution, and lists are always a popular content tactic.

Nikki mentioned that we “repurpose and make their newsletter fun by sending their newsletter as a series. She says, “This year we have been running a series in which we compare marketing to aspects of Wonder Woman, and it’s been really fun and people are engaging with the content, so that’s always a good sign”.

She also talks about how the information needs to be useful too. “Overall, our general guideline for content is that it has to be useful to our reader – marketing and PR tips, local events, and spotlighting our clients and vendors in fun interview-style pieces”, she says.”

Read the complete article on ReferralRock.com.

See our Wonder Woman series:

Everything I Know About Marketing, I Learned from Wonder Woman
Public Relations Needs to Be Transparent, Like Wonder Woman’s Jet
Confidence Conveys Strength in Marketing
Truth in Advertising: Wonder Woman’s Lasso of Truth
Wonder Woman Marketing: Her Tiara and Brand Identity
Wonder Woman’s Compassionate Leadership