law firm website design

Pinstripe Marketing Launches New Web Site for Macfarlane Ferguson & McMullen

Macfarlane Ferguson web design
We are excited to announce the launch of a new website for Macfarlane Ferguson & McMullen, the oldest law firm in Florida. The new site,, illustrates the firm’s legacy, allows visitors to quickly find a lawyer with several search options, and provides the firm with a tool to keep their audience up-to-date on their latest news.

MFMiphone5-black-whiteThe key objectives of the project were to highlight the skills, talent and experience of their lawyers with a nod to their rich history and role in developing the Tampa Bay region.

“We are as proud of our current lawyers as we are of our firm’s history and the legacy of our founders,” said Ansley Watson, Jr., the firm’s managing partner. “This site allows us to highlight each attorney, their practice areas, background and achievements. It is a showcase for the professionals our clients rely on every day.”

With research assistance from the St. Petersburg Museum of History, the home page slider features photos that date back to 1890, including early downtown Tampa and Clearwater, Port of Tampa, local courthouses, and locations that now bear the names of the firm’s founders. Bob Thompson was hired to photograph each of the lawyers for new, more modern portraits in spaces throughout the firm’s offices.

“We are fortunate to have a firm of Macfarlane Ferguson & McMullen’s caliber in our market,” said Ginger Reichl, president of Pinstripe Marketing. “It was a pleasure working with the lawyers and staff who clearly understand the importance of a site that is informative, easy to navigate, and responsive to the various mobile platforms their visitors use. I am proud of our work and the collaboration of all who contributed to the project.”


  • Custom WordPress website design and development
  • Custom post type to drive attorney bio pages
  • Links to automate presentations and publications on lawyer bios
  • Responsive website to render on phones, tablets, and other mobile devices



Founded in 1884, Macfarlane Ferguson & McMullen is one of Florida’s oldest law firms. With more than 42 lawyers in offices located in Tampa and Clearwater, clients throughout the U.S. rely on the firm for counsel in a variety of practice areas, including corporate, bankruptcy, environmental, health care, labor and employment, real estate, tax, wills, trusts and estates, and litigation. Client industries include accounting, agriculture, automotive, banking, construction, entertainment, health care, hospitality, insurance, manufacturing, real estate, retail, utilities and more. Additional information about the firm is available online at