IT channel marketing agency

Pinstripe Marketing Completes Channel Marketing Project for Trend Micro

Tampa Bay-based Pinstripe Marketing developed a channel marketing campaign to help Trend Micro launch its new Worry-Free Security software suite at CMPXChange 08 in Dallas. The event is the largest IT channel event of the year, attracting more than 1000 reseller (VAR) attendees.

The cornerstone of the campaign was the development of a computer game, Whack-a-Virus, where participants were encouraged to visit the Trend Micro demo room to play the game, learn about the new products, and register for prizes.

The game is now featured at (an expired) micro-site developed for Trend Micro by Pinstripe. The site and game will be utilized by Trend Micro reseller partners to help promote the products to their sales representatives and end-user customers.