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Plan to get your money’s worth with your marketing

It’s planning season!  The next few months at the agency will be spent planning for our clients’ 2010 marketing initiatives. A key component of the marketing plan is the media in which their advertisements will appear.

In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your target audience at a level that will allow the investment pay off with increased sales.

Read the rest of this article at Examiner.com