ADM Two Exhibits and Displays is a full service exhibit house, which specializes in the design and construction of custom museum exhibitions, trade show exhibits, showroom, store and corporate interiors, interactive product kiosks, and other specialty projects. They operate out of a nearly 40,000 square foot facility in Tampa.
SOCIAL MEDIA & CONTENT MARKETING
ADM Two approached Pinstripe to help update and manage their social media accounts and their website blog. We completed an assessment of their accounts and held a discovery meeting with their team to learn more about the ADM Two brand and how they engage with their clients. Once we were able to connect with the brand and personality of ADM Two, we did some research on their industry and started a keyword and phrase list. This list serves as the foundation for all of our social media and blogging activities. Essentially, it’s a list of the search terms that ADM Two wants to achieve high ranking for in search results.
The Pinstripe team then created a digital marketing campaign on Google Adwords using this keyword list and created an editorial calendar to guide our blogging and social media activities. We prepared a collection of blogs to post to the ADM Two website weekly to improve SEO and began researching industry trade publications to gather content for social media.
As a result of our continued content marketing, social media efforts and other marketing activities, ADM Two has reached their goal of doubling their revenue in the first two years that we worked with them, and they continue to see growth in their business to this day.
EMAIL TEMPLATE
Another part of our ongoing engagement with ADM Two, we designed an e-Newsletter template and icons for each section. This e-Newsletter offered the ability to connect with clients, prospects, and industry leaders, and allowed us to further spread the content from the blog. We created a sub-logo to brand the newsletter as Exhibit Insight and the sub-logos for the different sections of the newsletter blend perfectly with their brand.
TRADE SHOW GRAPHICS
We have even created trade show graphics for ADM Two. This is a fabric graphic that serves as a backdrop for one of their portable displays.
EVENT PLANNING & PHOTOGRAPHY
ADM Two hosted a mixer in their space, which they decked out in full-on club fashion. This Ultimate Mixer brought marketing and PR professionals from organizations across Tampa Bay. Pinstripe facilitated some of the planning and event photography.
LOGO DESIGN
ADM Two celebrated their 30th Anniversary in 2017, and they wanted to commemorate the occasion with a special 30th Anniversary logo. Pinstripe created this logo which was featured on a Tervis Tumbler promotional item that everyone in our office loves!
