The Center for Architecture and Design, Tampa Bay (formerly TBFAD) is a not-for-profit organization established in 2015 with the generous support of the American Institute of Architects Tampa Bay Chapter and the Tampa Community Design Center.
The Center’s mission is to help people realize the power of design to shape our community. Historic preservation, sustainability and design excellence are a few of the things the community will learn by attending the Center’s programs. The Center presents Tampa Bay Design Week each spring, and offer tours, lectures, films and gallery installations throughout the year.
The Center for Architecture + Design Tampa Bay (CA+D) rebranded and needed the Pinstripe Marketing creative team to assist with designing their new logo. The Pinstripe team conducted some brand and industry research, and surveyed the CA+D team to unlock insights into the new brand identity. We developed a beautiful, sleek logo to fit the CA+D mission and a lively color palette to reflect the exciting design community in Tampa Bay.
CA+D wanted a sleek rack card to share with their audience at events, via mail, and in their office. We used their color palette to its fullest extent, showcasing the versatility and breadth of the palette, which highlights the sophisticated yet fun purples that are the central colors.