Since 1925 the East-West Shrine Game® has been more than just a game. It’s been a showcase for the next generation of NFL greats and a significant fundraising event for Shriners Hospitals for Children®. In 2012, for the first time in 87 years, the game was played at Tropicana Field in St. Petersburg following long runs in California, Texas and most recently, Orlando, Florida. With relatively low awareness and two college bowl games in Tampa Bay, the Shriners came to Pinstripe with a challenge to generate media support and ticket sales.

Attendance to the game has grown 30% to
more than 22,000 and NFL Network
viewership is on the rise year-over-year

 

 

 

 

 

Since 2012, the Pinstripe team has worked with Shriners Hospitals for Children and the East-West Shrine Game to increase awareness, attendance, and sponsorship of the game. Services include:

  • Develop and execute a comprehensive advertising campaign and media plan consisting of television, radio, print, outdoor and online
  • Review and approve credentials for nearly 200 members of the media
  • Draft and distribute more than 340 press releases to local and national media outlets to announce players, coaches, game outcomes, and awards
  • Media alerts for the players’ hospital visit, team practices, and other events
  • Game event details posted to local community calendars
  • On-location media support including the preparation and management of press conferences, the hospital visit event, dozens of interviews of players and coaches, banquet, and game day
  • Development of a comprehensive media kit
  • Social media strategy and management
  • Gameday schedule and on-field pre-game and halftime management
  • Jumbotron script, graphics, and in-game entertainment
  • Press box management and MVP voting
  • Sideline photography

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Results

860%

Social Media Audience Increase

130+

Annual Interviews

800,000

Average Ad Impressions